Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
$508.93 - $517.50 See individual course offerings below for actual costs.
No information on books is currently available for Fall 2019 offerings of this course.
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