MKTG 3342 - Negotiating Skills
Marketing Management Part-time Studies Course
School of Business
Course Details
Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.
Credits
3.0
Cost
$508.27
Winter 2019
Below is one offering of this course for the Winter 2019 term.
CRN 19981
Duration
Tue Jan 08 - Tue Mar 26 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 08 - Mar 26 | Tue | 17:30 - 20:30 | DTC Rm. 794 |
Instructor
Ray Peterson
Course Outline
Cost
$508.27
Status
This course offering is in progress. Please check back next term or subscribe to receive email updates.
In Progress
Spring/Summer 2019
Below is one offering of this course for the Spring/Summer 2019 term.
CRN 27519
Duration
Tue Apr 09 - Tue Jun 25 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Apr 09 - Jun 25 | Tue | 17:30 - 20:30 | DTC Rm. 470 |
Instructor
Ray Peterson
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.27
Status
This course offering is full. Please check back next term or subscribe to receive email updates.
Full
Learning Outcomes
- Explain key negotiating concepts.
- Discuss concerns and challenges in relation to being a negotiator within a sales context.
- Recommend appropriate negotiating strategies given various negotiation situations.
- Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
- Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
- Evaluate his or her performance as a sales negotiator.
- Provide constructive feedback to fellow students.
Effective as of Fall 2003
Related Programs
MKTG 3342 is offered as a part of the following programs:
School of Business
- Financial Management (Finance Option)
Part-time Certificate - Financial Planning
Part-time Diploma - Marketing Management (Marketing Communications Option)
Part-time Certificate - Marketing Management (Professional Sales Option)
Part-time Certificate - Marketing Management - Fundraising Management
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate - Nonprofit Management
Part-time/Distance & Online Learning Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2019
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| Getting Ready To Negotiate | |
|---|---|
| Author | Fisher |
| Publisher | Penguin |
| Copyright | 1995 |
| Binding | Paperback |
| ISBN | 978-0-14023-531-9 |
| Price | $19.50 |
| Required | |
| Getting To Yes Updtd & Rev | |
|---|---|
| Author | Fisher |
| Publisher | Penguin |
| Copyright | 2011 |
| Binding | Paperback |
| ISBN | 978-0-14311-875-6 |
| Price | $18.95 |
| Required | |
Spring/Summer 2019
No information on books is currently available for Spring/Summer 2019 offerings of this course.
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