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BCIT

MKTG 3342 - Negotiating Skills

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions.

Credits

3.0

Cost

$513.57 - $550.40 See individual course offerings below for actual costs.

Winter 2022

Below are two offerings of this course for the Winter 2022 term.

CRN 88385

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Debbie Palmer

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$513.57

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

CRN 19981

Tue Jan 04 - Tue Mar 22 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 22 Tue 18:30 - 21:30 BBY

Instructor

Debbie Palmer

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$550.40

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

  • Explain key negotiating concepts.
  • Discuss concerns and challenges in relation to being a negotiator within a sales context.
  • Recommend appropriate negotiating strategies given various negotiation situations.
  • Use models and processes discussed in the course to thoroughly plan and prepare to negotiate, working within a team of peers as well as independently.
  • Demonstrate effective use of the negotiation process and skills explored in the course by conducting a face-to-face sales negotiation to reach the best agreement possible.
  • Evaluate his or her performance as a sales negotiator.
  • Provide constructive feedback to fellow students.

Effective as of Fall 2003

Related Programs

MKTG 3342 is offered as a part of the following programs:

School of Business + Media

  1. Financial Management (Finance Option)
    Part-time   Certificate
  2. Financial Planning
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  5. Marketing Management - Fundraising Management
    Part-time/Distance & Online Learning   Associate Certificate
  6. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  7. Nonprofit Management
    Part-time/Distance & Online Learning   Associate Certificate

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