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MKTG 1112 - Customer Relations

Marketing Management Part-time Studies Course

School of Business

Course Details

Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Differentiate between in-focused and customer-centric companies.
  • Develop individual strategies to communicate through body language and vocal communication.
  • Professionally communicate customer service analysis.
  • Design and implement a program for a reward and recognition program for the internal customer.
  • Successfully demonstrate how to deal with difficult people.
  • Formulate a strategy for becoming a customer relations' role model.
  • Research and deliver a Mystery Shopper report.
  • Identify deficiencies in a company's customer relations' management structure.
  • Perform a self-evaluation to identify personal strengths and weaknesses.

Effective as of Fall 2003

Related Programs

MKTG 1112 is offered as a part of the following programs:

School of Business

  1. E-commerce
    Part-time/Distance & Online Learning   Associate Certificate
  2. International Trade and Transportation Logistics
    Part-time   Certificate
  3. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  6. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate
  7. Marketing Management - Tourism Management
    Part-time   Associate Certificate

School of Health Sciences

  1. Food Safety
    Part-time   Associate Certificate

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