BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
The purpose of this course is to analyze and deploy visual communication techniques to solve communication problems. Parallels are drawn between verbal and visual rhetoric and tone, and students are taught the basics of visual brainstorming, developing and refining visual ideas. Course material includes effectively selecting and implementing colour, typefaces, images, and layout techniques in order to effectively convey complex messages using visual media.
Before taking this course, students must have completed their technical elective (COMP) course. Students must also have one of the following English requirements, as well as intermediate word processing skills in the latest version of MS Word for Windows: 1) English 12 "67%" (C+) or equivalent (refer to BCIT's Admission page); 2) COMM 0015 score of 70 or better.
SYNCHRONOUS ONLINE CLASSES: This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. Course content, type and quality of assignments, and general standards for this online course are the same as the face-to-face course. On the start date of your class (not before), log into learn.bcit.ca to access your course link.
Upon successful completion of this course, the student will be able to:
Define purpose, audiences and planning process for specific visual communication tasks.
Evaluate and select Raster or Vector graphics according to your purpose and correctly set up files for output.
Critique and apply visual rhetoric and tone in messages.
Design and create visually accessible information using appropriate visual presentation techniques (alignment, proximity, colour, font, image treatment, white space, symbols, etc).
Write the critical justification for a visual solution to a communication problem.
Effective as of Fall 2016
COMM 2040 is offered as a part of the following programs:
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