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Visual Communication and Data Representation XCOM 2040

Communication Course

Course details

​The purpose of this course is to analyze and deploy visual communication techniques to solve communication problems. Parallels are drawn between verbal and visual rhetoric and tone, and students are taught the basics of visual brainstorming, developing and refining visual ideas. Course material includes effectively selecting and implementing colour, typefaces, images, and layout techniques in order to effectively convey complex messages using visual media.


  • No prerequisites are required for this course.





Course offerings

Spring/Summer 2023

Below is one offering of XCOM 2040 for the Spring/Summer 2023 term.

CRN 68520


Tue Jul 11 - Tue Aug 15 (6 weeks)

  • 6 weeks
  • CRN 68520
  • $332.41
Class meeting times
Dates Days Times Locations
Jul 11 - Aug 15 N/A N/A Online


Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. ASYNCHRONOUS ONLINE DELIVERY: On the start date of your class (not before), log into to access your course link. This is not a self-paced course. You will have specific deadlines to meet for the reading assignments and learning activities.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Visual Communication and Data Representation
  • Evaluate and select Raster or Vector graphics according to your purpose and correctly set up files for output.
  • Critique and apply visual rhetoric and tone in messages.
  • Design and create visually accessible information using appropriate visual presentation techniques (alignment, proximity, colour, font, image treatment, white space, symbols)
  • Write the critical justification for a visual solution to a communication problem.

Effective as of Fall 2022

Related Programs

Visual Communication and Data Representation (XCOM 2040) is offered as a part of the following programs:

School of Computing and Academic Studies

  1. Technical Communication Essentials
    Microcredential Part-time
  2. Technical Writing
    Associate Certificate Part-time


Interested in being notified about future offerings of Visual Communication and Data Representation (XCOM 2040)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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