- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$569.82
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Discuss the interdependency of the tourism and hospitality industry.
- Identify and describe the five key service sectors within tourism industry.
- Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
- Discuss the importance of collaboration and cooperation within this interdependent industry.
- Recall the roles played by key Canadian and international tourism organizations.
- Describe how experiential tourism products are developed, managed, and delivered.
- Describe some of the technological trends that are shaping the industry.
- Identify future challenges and opportunities within the tourism and hospitality industries.
Effective as of Fall 2021
Related Programs
The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration
Associate Certificate Part-time
- Business Management
Certificate Part-time
- Tourism and Hospitality
Associate Certificate Part-time
Course Offerings
Winter 2026
Below is one offering of MKTG 1000 for the Winter 2026 term.
CRN 89609
Dates
Jan 05 - Mar 28 Loading
- CRN 89609
- $569.82 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 05 - Mar 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Aimee Epp
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
Programs and courses are subject to change without notice.