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Flexible Learning
Marketing Management
MKTG 1000

The Business of Tourism and Hospitality MKTG 1000

Marketing Management Course

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Notices

Registration news

Registration is now open for the Spring/Summer 2026 term.

Additional Information

Please check the classroom locations listing on the first day of your course.
Find out if you qualify for financial aid.
BCIT’s English Language Proficiency Standard for Flexible Learning (Part-time Studies) is English 12.
Find out about payment options at BCIT.

Course Overview

In this course, students engage with in-depth industry-specific knowledge in one of the fastest growing economic sectors in the world: tourism. Students are introduced to the key tourism service suppliers: transportation, accommodation, food and beverage services, attractions and entertainment, and destinations. Through the use of case studies and associated readings, students examine each service supplier, considering economic, social, cultural, and environmental impacts and present their findings into presentations. Online learning videos will be available for supplementary and required viewing. Individual assignments will include current topics of interest.

Prerequisite(s)

No prerequisites are required for this course.

Credits

3.0

Not offered this term: This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

Discuss the interdependency of the tourism and hospitality industry.
Identify and describe the five key service sectors within tourism industry.
Outline the social, cultural, economic, political, and environmental factors impacting tourism locally, nationally, and globally.
Discuss the importance of collaboration and cooperation within this interdependent industry.
Recall the roles played by key Canadian and international tourism organizations.
Describe how experiential tourism products are developed, managed, and delivered.
Describe some of the technological trends that are shaping the industry.
Identify future challenges and opportunities within the tourism and hospitality industries.

Effective as of Fall 2021

Related Programs

The Business of Tourism and Hospitality (MKTG 1000) is offered as a part of the following programs:

Indicates programs accepting international students.

School of Business + Media

Business Administration
Associate Certificate Part-time
Business Management
Certificate Part-time
Tourism and Hospitality
Associate Certificate Part-time

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Privacy Notice: The information you provide will be used to respond to your request for BCIT program information and is collected under Section 26(c) of the Freedom of Information and Protection of Privacy Act (FIPPA). For more information about BCIT’s privacy practices contact: Director, Privacy, Information Access & Policy Management, British Columbia Institute of Technology, 3700 Willingdon Ave. Burnaby, BC V5G 3H2, email: privacy@bcit.ca.

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