Course details
In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.
Prerequisite(s)
- 50% in MKTG 1324
Credits
3.0
Cost
$550.46 - $589.39 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below is one offering of MKTG 2324 for the Spring/Summer 2023 term.
CRN 65921
Duration
Mon Apr 03 - Sat Jun 24 (12 weeks)
- 12 weeks
- CRN 65921
- $550.46
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 03 - Jun 24 | N/A | N/A | Online |
Instructor
Chad Flinn
Course outline
Cost
$550.46
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below are two offerings of MKTG 2324 for the Fall 2023 term.
CRN 45013
Duration
Wed Sep 13 - Wed Nov 29 (12 weeks)
- 12 weeks
- CRN 45013
- $589.39
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 13 - Nov 29 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 476 |
Instructor
Andrew Woods
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$589.39
Status
CRN 46099
Duration
Mon Oct 30 - Sat Dec 02 (5 weeks)
- 5 weeks
- CRN 46099
- $562.28
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Oct 30 - Dec 02 | N/A | N/A | Online |
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$562.28
Important information
- Internet delivery format.
-
Please be advised that it is crucial to your educational success that you have the required prerequisite MKTG 1324 - Small Business Development (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe advantages and disadvantages of alternate business models such as franchising
- Discuss strategies for managing small business growth
- Prepare a strategic long-term growth plan
- Outline and discuss basic strategies for increasing profit
- Describe the expansion and contraction cycles of business strategy
- Explain how an entrepreneur can prepare for an unexpected crisis
- Discuss how a business plan can be useful tool in identifying and managing business efficiencies
Effective as of Fall 2018
Related Programs
Small Business Management (MKTG 2324) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
Subscribe
Interested in being notified about future offerings of Small Business Management (MKTG 2324)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.