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Small Business Management MKTG 2324

Marketing Management Part-time Studies Course

Course details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

Credits

3.0

Cost

$539.60 - $576.35 See individual course offerings below for actual costs.

Course offerings

Spring/Summer 2022

Below are two offerings of MKTG 2324 for the Spring/Summer 2022 term.

CRN 65867

Duration

Mon Jul 04 - Sat Aug 06 (5 weeks)

  • 5 weeks
  • CRN 65867
  • $539.60
Class meeting times
Dates Days Times Locations
Jul 04 - Aug 06 N/A N/A Online
Instructor

Danielle Wilson

Course outline

View

Cost

$539.60

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 65921

Duration

Mon Apr 04 - Sat Jun 25 (12 weeks)

  • 12 weeks
  • CRN 65921
  • $539.60
Class meeting times
Dates Days Times Locations
Apr 04 - Jun 25 N/A N/A Online
Instructor

Chad Flinn

Course outline

View

Cost

$539.60

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Fall 2022

Below are two offerings of MKTG 2324 for the Fall 2022 term.

CRN 45013

Duration

Wed Sep 07 - Wed Nov 23 (12 weeks)

  • 12 weeks
  • CRN 45013
  • $576.35
Class meeting times
Dates Days Times Locations
Sep 07 - Nov 23 Wed 17:30 - 20:30 Downtown DTC Rm. 476
Instructor

Andrew Naiberg

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$576.35

Status

CRN 46099

Duration

Mon Oct 31 - Sat Dec 03 (5 weeks)

  • 5 weeks
  • CRN 46099
  • $550.46
Class meeting times
Dates Days Times Locations
Oct 31 - Dec 03 N/A N/A Online
Instructor

Chad Flinn

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$550.46

Important information
  1. Internet delivery format.
  2. Please be advised that it is crucial to your educational success that you have the required prerequisite MKTG 1324 - Small Business Development (or equivalent) for this course. If it is determined that you do not have the prerequisite, you will be dropped immediately, and expected to complete the prerequisite before taking this course. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more of it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 6-12 hours per course each week on your studies, starting Week 1, depending on the course you are registered in. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real-time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

Small Business Management (MKTG 2324) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Professional Sales Option)
    Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  5. Marketing Management - Sales Skills
    Associate Certificate Part-time

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