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Small Business Management MKTG 2324

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.

Prerequisite(s)

Credits

3.0

Domestic fees

$601.39

Course offerings

Winter 2024

Below is one offering of MKTG 2324 for the Winter 2024 term.

CRN 86236

Duration

Wed Jan 10 - Wed Mar 27 (12 weeks)

  • 12 weeks
  • CRN 86236
  • Domestic fees $601.39
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 27 Wed 17:30 - 20:30 Downtown DTC Rm. 462
Instructor

David St Laurent

Course outline

View

Domestic fees

$601.39

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. To be successful in this in-person course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2024

Below is one offering of MKTG 2324 for the Spring/Summer 2024 term.

CRN 66128

Duration

Tue Apr 09 - Tue Jun 25 (12 weeks)

  • 12 weeks
  • CRN 66128
  • Domestic fees $601.39
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 09 - Jun 25 Tue 17:30 - 20:30 Downtown DTC Rm. 685
Instructor

David St Laurent

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$601.39

Important information
  1. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. This course is held in-person at the downtown campus, but June 4th and 11th will be virtual synchronous classes over Zoom - your instructor will provide details on these sessions.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe advantages and disadvantages of alternate business models such as franchising
  • Discuss strategies for managing small business growth
  • Prepare a strategic long-term growth plan
  • Outline and discuss basic strategies for increasing profit
  • Describe the expansion and contraction cycles of business strategy
  • Explain how an entrepreneur can prepare for an unexpected crisis
  • Discuss how a business plan can be useful tool in identifying and managing business efficiencies

Effective as of Fall 2018

Related Programs

Small Business Management (MKTG 2324) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Professional Sales Option)
    Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  5. Marketing Management - Sales Skills
    Associate Certificate Part-time

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