Course Overview
In this hands-on course, budding entrepreneurs will examine long term management of a small business. Emphasis will be on topics such as business growth, increasing profit, managing for greater efficiencies and how to survive as an entrepreneur in today's fast changing business environment.
Prerequisite(s)
- 50% in MKTG 1324
Credits
3.0
Domestic fees
$609.99 - $639.03 See individual course offerings below for actual costs.
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe advantages and disadvantages of alternate business models such as franchising
- Discuss strategies for managing small business growth
- Prepare a strategic long-term growth plan
- Outline and discuss basic strategies for increasing profit
- Describe the expansion and contraction cycles of business strategy
- Explain how an entrepreneur can prepare for an unexpected crisis
- Discuss how a business plan can be useful tool in identifying and managing business efficiencies
Effective as of Fall 2018
Related Programs
Small Business Management (MKTG 2324) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
Course Offerings
Fall 2026
Below is one offering of MKTG 2324 for the Fall 2026 term.
CRN 45013
Dates
Sep 09 - Dec 09 Loading
- CRN 45013
- $639.03 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Dec 09 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 476 |
Duration
12 weeks
Instructor
Megan Bunting Fox
Course outline
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- This course is held in-person at the downtown campus on Wednesdays at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. No classes held on Sept 30th - Truth and Reconciliation and Nov 11th - Remembrance Day.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Winter 2027
Below is one offering of MKTG 2324 for the Winter 2027 term.
CRN 88382
Dates
Jan 04 - Mar 27 Loading
- CRN 88382
- $609.99 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 27 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Megan Bunting Fox
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.