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Small Business Development MKTG 1324

Marketing Management Course

Course details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$540.36

Course offerings

Winter 2023

Below are two offerings of MKTG 1324 for the Winter 2023 term.

CRN 88375

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 88375
  • $540.36
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Angie Dosanjh

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$540.36

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 85291

Duration

Mon Feb 20 - Mon Mar 20 (5 weeks)

  • 5 weeks
  • CRN 85291
  • $540.36
Class meeting times
Dates Days Times Locations
Feb 20 - Mar 20 N/A N/A Online
Instructor

Chad Flinn

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$540.36

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

Small Business Development (MKTG 1324) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Professional Sales Option)
    Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  5. Marketing Management - Sales Skills
    Associate Certificate Part-time
  6. Small Business Management
    Statement of Completion Part-time

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