Course Overview
Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$599.05
International fees are typically 3.4 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Understand the importance of analyzing ideas before starting a business.
- Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
- Identify and apply the distinctive research required to successfully complete a business plan.
- Discuss the types of information needed to evaluate competition.
- Explain the common legal forms of organization used by businesses.
- Define and select the most realistic form(s) of financing for a business.
Effective as of Spring/Summer 2018
Related Programs
Small Business Development (MKTG 1324) is offered as a part of the following programs:
- Indicates programs accepting international students.
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Course Offerings
Fall 2026
Below is one offering of MKTG 1324 for the Fall 2026 term.
CRN 47090
Dates
Sep 08 - Nov 28 Loading
- CRN 47090
- $599.05 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 08 - Nov 28 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Bryan Graziano
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Please note that the lecture component for this course is asynchronous, not requiring you to meet each week at a specific time, however, there will be specific timelines for assignments and exams. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Confirmation
Required
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Status
If you have any questions about this course, please contact us.
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.