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Small Business Development MKTG 1324

Marketing Management Part-time Studies Course

Course details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$540.36 - $566.25 See individual course offerings below for actual costs.

Course offerings

Fall 2022

Below are two offerings of MKTG 1324 for the Fall 2022 term.

CRN 47090

Duration

Tue Sep 06 - Sat Nov 26 (12 weeks)

  • 12 weeks
  • CRN 47090
  • $540.36
Class meeting times
Dates Days Times Locations
Sep 06 - Nov 26 Tue 17:30 - 20:30 Online
Instructor

Bryan Graziano

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$540.36

Important information
  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

CRN 38323

Duration

Mon Sep 12 - Mon Dec 05 (12 weeks)

  • 12 weeks
  • CRN 38323
  • $566.25
Class meeting times
Dates Days Times Locations
Sep 12 - Dec 05 Mon 17:30 - 20:30 Downtown DTC Rm. 820
Instructor

Andrew Woods

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Cost

$566.25

Important information
  1. No class held October 10th - Thanksgiving Day
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

Small Business Development (MKTG 1324) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Professional Sales Option)
    Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time/Distance & Online Learning
  5. Marketing Management - Sales Skills
    Associate Certificate Part-time
  6. Small Business Management
    Statement of Completion Part-time/Distance & Online Learning

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