Course details
Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$540.36 - $566.25 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below are three offerings of MKTG 1324 for the Spring/Summer 2023 term.
CRN 20337
Duration
Tue Apr 04 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 20337
- $566.25
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 20 | Tue | 17:30 - 20:30 | Downtown DTC Rm. 476 |
Instructor
Angie Dosanjh
Course outline
Cost
$566.25
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 66062
Duration
Wed Apr 05 - Wed Jun 21 (12 weeks)
- 12 weeks
- CRN 66062
- $566.25
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 05 - Jun 21 | Wed | 17:30 - 20:30 | Downtown DTC Rm. 472 |
Instructor
Angie Dosanjh
Course outline
Cost
$566.25
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 66174
Duration
Mon May 15 - Sat Jun 24 (6 weeks)
- 6 weeks
- CRN 66174
- $540.36
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| May 15 - Jun 24 | N/A | N/A | Online |
Instructor
Danielle Wilson
Course outline
Cost
$540.36
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Full
This course offering is full. Please check this page for other currently available offerings or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Understand the importance of analyzing ideas before starting a business.
- Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
- Identify and apply the distinctive research required to successfully complete a business plan.
- Discuss the types of information needed to evaluate competition.
- Explain the common legal forms of organization used by businesses.
- Define and select the most realistic form(s) of financing for a business.
Effective as of Spring/Summer 2018
Related Programs
Small Business Development (MKTG 1324) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Small Business Management
Statement of Completion Part-time
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Programs and courses are subject to change without notice.