Course details
Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$540.36
Course offerings
Winter 2023
Below are two offerings of MKTG 1324 for the Winter 2023 term.
CRN 88375
Duration
Wed Jan 04 - Sat Mar 25 (12 weeks)
- 12 weeks
- CRN 88375
- $540.36
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Jan 04 - Mar 25 | N/A | N/A | Online |
Instructor
Angie Dosanjh
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$540.36
Important information
- Internet delivery format.
-
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
CRN 85291
Duration
Mon Feb 20 - Mon Mar 20 (5 weeks)
- 5 weeks
- CRN 85291
- $540.36
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Feb 20 - Mar 20 | N/A | N/A | Online |
Instructor
Chad Flinn
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$540.36
Important information
- Internet delivery format.
-
Students are permitted to register up until the end of the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Understand the importance of analyzing ideas before starting a business.
- Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
- Identify and apply the distinctive research required to successfully complete a business plan.
- Discuss the types of information needed to evaluate competition.
- Explain the common legal forms of organization used by businesses.
- Define and select the most realistic form(s) of financing for a business.
Effective as of Spring/Summer 2018
Related Programs
Small Business Development (MKTG 1324) is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
- Marketing Management - Entrepreneurship
Associate Certificate Part-time
- Marketing Management - Retail Marketing Management
Associate Certificate Part-time
- Marketing Management - Sales Skills
Associate Certificate Part-time
- Small Business Management
Statement of Completion Part-time
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Programs and courses are subject to change without notice.