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Small Business Development MKTG 1324

Marketing Management Course

International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

​Examines the planning stages involved in starting a new business including market, financial and legal responsibility requirements. Major emphasis is on the initial analysis of business viability prior to the preparation of a business plan. This course will be helpful for anyone wishing to start their own business.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Domestic fees

$563.98 - $591.09 See individual course offerings below for actual costs.

Course offerings

Winter 2024

Below are two offerings of MKTG 1324 for the Winter 2024 term.

CRN 88375

Duration

Mon Jan 08 - Sat Mar 30 (12 weeks)

  • 12 weeks
  • CRN 88375
  • Domestic fees $563.98
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 08 - Mar 30 N/A N/A Online
Instructor

Chad Flinn

Course outline

View

Domestic fees

$563.98

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

CRN 91708

Duration

Wed Jan 10 - Wed Mar 27 (12 weeks)

  • 12 weeks
  • CRN 91708
  • Domestic fees $591.09
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 10 - Mar 27 Wed 17:30 - 20:30 Downtown DTC Rm. 464
Instructor

Angie Dosanjh

Course outline

View

Domestic fees

$591.09

Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. To be successful in this in-person course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress and Full

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

Spring/Summer 2024

Below are two offerings of MKTG 1324 for the Spring/Summer 2024 term.

CRN 66062

Duration

Wed Apr 10 - Wed Jun 26 (12 weeks)

  • 12 weeks
  • CRN 66062
  • Domestic fees $591.09
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Apr 10 - Jun 26 Wed 17:30 - 20:30 Downtown DTC Rm. 472
Instructor

Angie Dosanjh

Course outline

View

Domestic fees

$591.09

Important information
  1. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  2. Students are permitted to register up until the first week without approval. This course is held in-person at the downtown campus.
Status

CRN 66174

Duration

Mon May 13 - Sat Jun 22 (6 weeks)

  • 6 weeks
  • CRN 66174
  • Domestic fees $563.98
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
May 13 - Jun 22 N/A N/A Online
Instructor

Danielle Wilson

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$563.98

Important information
  1. Internet delivery format.
  2. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1.
Status

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Understand the importance of analyzing ideas before starting a business.
  • Assess whether a new venture opportunity has sufficient potential market demand, product/service provision capacity, management skills, and financial commitment to represent a valid business opportunity.
  • Identify and apply the distinctive research required to successfully complete a business plan.
  • Discuss the types of information needed to evaluate competition.
  • Explain the common legal forms of organization used by businesses.
  • Define and select the most realistic form(s) of financing for a business.

Effective as of Spring/Summer 2018

Related Programs

Small Business Development (MKTG 1324) is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Certificate Part-time
  2. Marketing Management (Professional Sales Option)
    Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time
  5. Marketing Management - Sales Skills
    Associate Certificate Part-time
  6. Small Business Management
    Statement of Completion Part-time

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