Course Overview
Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Differentiate between in-focused and customer-centric companies.
- Develop individual strategies to communicate through body language and vocal communication.
- Professionally communicate customer service analysis.
- Design and implement a program for a reward and recognition program for the internal customer.
- Successfully demonstrate how to deal with difficult people.
- Formulate a strategy for becoming a customer relations' role model.
- Research and deliver a Mystery Shopper report.
- Identify deficiencies in a company's customer relations' management structure.
- Perform a self-evaluation to identify personal strengths and weaknesses.
Effective as of Fall 2003
Related Programs
Customer Relations (MKTG 1112) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- International Trade and Transportation Logistics
Certificate Part-time
- Marketing Management - Customer Relationship Marketing
Associate Certificate Part-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.