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Course details

Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.

Prerequisite(s)

  • No prerequisites are required for this course.

Credits

3.0

Cost

$513.89

Course offerings

Winter 2023

Below is one offering of MKTG 1112 for the Winter 2023 term.

CRN 87592

Duration

Wed Jan 04 - Sat Mar 25 (12 weeks)

  • 12 weeks
  • CRN 87592
  • $513.89
Class meeting times
Dates Days Times Locations
Jan 04 - Mar 25 N/A N/A Online
Instructor

Harb Johal

Course outline

View

Cost

$513.89

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course you should be able to:

  • Differentiate between in-focused and customer-centric companies.
  • Develop individual strategies to communicate through body language and vocal communication.
  • Professionally communicate customer service analysis.
  • Design and implement a program for a reward and recognition program for the internal customer.
  • Successfully demonstrate how to deal with difficult people.
  • Formulate a strategy for becoming a customer relations' role model.
  • Research and deliver a Mystery Shopper report.
  • Identify deficiencies in a company's customer relations' management structure.
  • Perform a self-evaluation to identify personal strengths and weaknesses.

Effective as of Fall 2003

Related Programs

Customer Relations (MKTG 1112) is offered as a part of the following programs:

School of Business + Media

  1. International Trade and Transportation Logistics
    Certificate Part-time
  2. Marketing Management - Customer Relationship Marketing
    Associate Certificate Part-time
  3. Marketing Management - Entrepreneurship
    Associate Certificate Part-time
  4. Marketing Management - Retail Marketing Management
    Associate Certificate Part-time

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