Course Overview
Students will work as a team one day a week on a major project related to tourism marketing. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members.
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Identify and define a practical marketing problem or challenge faced by an individual or organization with whom he or she does not have a pre-existing relationship.
- Define the project objectives, conduct appropriate research, develop conclusions, and formulate recommendations to appropriately address the problem or challenge.
- Create an in-depth written report covering all aspects of the project.
- Deliver a face-to-face presentation to the sponsor and the Faculty Advisor about the project.
- Use effective leadership, teamwork and project management skills while working within a self-managed group of students to complete the Business Consulting project.
Effective as of Winter 2025
Related Programs
Business Consulting Project for Tourism (MKTG 4460) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.