Course Overview
This course enables learners to create a competitive strategy and the development of a sales and marketing plan for a business. Learners examine demand factors, trends, travel motivation, market segmentation, branding, advertising and promotion, media relations, and sales tactics. Focus in on developing a sustainable competitive advantage for the business. Learning is assessed through a combination of quizzes, exams, in class activities and a project.
Prerequisite(s)
- MKTG 3440‡ (‡ must be taken concurrently)
Credits
4.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Conduct an analysis of the macro and microenvironment in which a business operates.
- Develop a competitive strategy based on market conditions, and opportunities.
- Assess research data to make informed decisions.
- Develop strategies and tactics to achieve marketing goals and objectives.
- Prepare a strategic sales and marketing plan.
- Evaluate the relationship between the marketing plan and the budget.
- Apply marketing and business principles to the marketing planning process.
Effective as of Fall 2024
Related Programs
Strategic Marketing and Sales (MKTG 3424) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.