As large events and special projects are becoming the forefront of modern day production, the role of a producer is complexity of a producer's job is continually changing. From insurance, to understanding labour laws to provincial standards in construction for live events, students will exit the course with the tools required to effectively speak to all areas of production & business affairs around event & special project management. Students who take this class would be interested in live event production, experiential marketing, event management, civic events & festivals, production business affairs, and operations management.
Upon successful completion of this course, the student will be able to:
Understand the scope of the role of a production manager, and speak to the responsibilities of a production manager for executing live events and special projects.
Explain and execute multiple event permits, licenses, and copyright processes as they pertain to the live entertainment industry.
Discuss production standards for events, focusing on construction, permits & labour laws as they pertain to individual certifications, local crews in union and non-union environments, as well speak to on-site required health and safety.
Effective as of Spring/Summer 2018
MKTG 2226 is offered as a part of the following programs:
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