This course builds on knowledge gained about the music business through the previous course BCST 1002. Now that the basics of managing a music career are understood, advanced marketing techniques for artists are explored. Students build a music marketing plan following intense study on why people buy music products. The legal side of the business is examined and issues around contract law and copyright are explored to help avoid classic pitfalls, leading to a very complete music business marketing plan.
Upon successful completion of this course, the student will be able to:
Assess recent changes in the music industry.
Apply high level marketing tactics to grassroots initiatives.
Define a target demographic and develop ways to reach it.
Explore and define contracts.
Competently discuss legal issues.
Describe the elements of copyright law.
Identify how to protect copyright as an artist.
Craft an overall marketing plan.
Maximize artist/business write-offs at tax time.
Effective as of Fall 2013
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