The purpose of this course is to analyze and deploy visual communication techniques to solve communication problems. Parallels are drawn between verbal and visual rhetoric and tone, and students are taught the basics of visual brainstorming, developing and refining visual ideas. Course material includes effectively selecting and implementing colour, typefaces, images, and layout techniques in order to effectively convey complex messages using visual media.
Before taking this course, students must have completed their technical elective (COMP 1850 or COMP 2010 or COMP 2369). Students must also have one of the following English requirements, as well as intermediate word processing skills in the latest version of MS Word for Windows: English Studies 12 "67%" (C+) or equivalent (ie: COMM 0015 "70+")
Below is one offering of COMM 2040 for the Spring/Summer 2022 term.
Mon Jul 11 - Mon Aug 22 (6 weeks)
- 6 weeks
- CRN 64752
Class meeting times
|Jul 11 - Aug 22||Mon||18:00 - 21:00||Online|
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
SYNCHRONOUS ONLINE CLASSES: This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. Course content, type and quality of assignments, and general standards for this online course are the same as the face-to-face course. No class on Monday, August 1 (stat holiday). On the start date of your class (not before), log into learn.bcit.ca to access your course link.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
- Define purpose, audiences and planning process for specific visual communication tasks.
- Evaluate and select Raster or Vector graphics according to your purpose and correctly set up files for output.
- Critique and apply visual rhetoric and tone in messages.
- Design and create visually accessible information using appropriate visual presentation techniques (alignment, proximity, colour, font, image treatment, white space, symbols, etc).
- Write the critical justification for a visual solution to a communication problem.
Effective as of Fall 2016
Interested in being notified about future offerings of Visual Communication Strategy and Data Representation (COMM 2040)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.
Programs and courses are subject to change without notice.