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Visual Communication Strategy and Data Representation COMM 2040

Communication Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

The purpose of this course is to analyze and deploy visual communication techniques to solve communication problems. Parallels are drawn between verbal and visual rhetoric and tone, and students are taught the basics of visual brainstorming, developing and refining visual ideas. Course material includes effectively selecting and implementing colour, typefaces, images, and layout techniques in order to effectively convey complex messages using visual media.

Prerequisite(s)

  • Before taking this course, students must have completed their technical elective (COMP 1850 or COMP 2010 or COMP 2369). Students must also have one of the following English requirements, as well as intermediate word processing skills in the latest version of MS Word for Windows: English Studies 12 "67%" (C+) or equivalent (ie: COMM 0015 "70+")

Credits

1.5

Retired
This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define purpose, audiences and planning process for specific visual communication tasks.
  • Evaluate and select Raster or Vector graphics according to your purpose and correctly set up files for output.
  • Critique and apply visual rhetoric and tone in messages.
  • Design and create visually accessible information using appropriate visual presentation techniques (alignment, proximity, colour, font, image treatment, white space, symbols, etc).
  • Write the critical justification for a visual solution to a communication problem.

Effective as of Fall 2016

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Programs and courses are subject to change without notice.