Course Overview
This course builds on the knowledge and skills you gained about the music business through the prerequisite BCST 1002 and BCST 1003 courses. You will work towards focused measurable goals to move your career forward each week. The curriculum harnesses a collaborative class environment that will collectively push and inspire your career advancement. You will utilize social media calendars and implement content marketing strategies, while increasing your understanding of techniques to reach new markets. You will use fundraising platforms in class to develop your skill set in increasing your own income generation. Music industry guests will be brought in for further networking and discussion.
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Establish a defined career path and multi-year plan.
- Demonstrate how to market to millennials.
- Build an audience and a core fan base.
- Fill out applications for FACTOR and Creative BC.
- Maximize economies of scale in building a career.
- Manage a crowdfunding campaign.
- Submit a grant application for funding.
- Prepare a social media calendar for audience engagement.
- Negotiate performance contracts.
- Analyze social responsibility opportunities.
- Identify and engage key stakeholders to advance a career.
Effective as of Winter 2025
Related Programs
The Music Business: Career Incubator (BCST 1005) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Music Business
Associate Certificate Part-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.