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The Business of Leisure Travel MKTG 1030

Marketing Management Course

Course details

In this course, students become familiarized with developing, marketing, and managing successful multi-day travel and tour products and packages. Through the use of innovative tourism-specific research tools such as EQ Toolkit, students are able to capture the concepts of value-based travel which is authentic, experiential, and transformational in order to develop more insightful tour and travel products. Students are introduced to new, evolving niche areas of travel such as: adventure, sports, culinary, health and wellness, LGBTQ2, craft, screen, and dark tourism. The packaged-travel industry will be examined from the perspective of companies working with domestic and international tour operators, including destinations, hotels, activity operators, and transportation companies. Through a major group project, students will develop a guided, multi-day tour package for a domestic or international market.


  • No prerequisites are required for this course.





Course offerings

Fall 2023

Below is one offering of MKTG 1030 for the Fall 2023 term.

CRN 48306


Mon Sep 11 - Sat Dec 02 (12 weeks)

  • 12 weeks
  • CRN 48306
  • $535.45
Class meeting times
Dates Days Times Locations
Sep 11 - Dec 02 N/A N/A Online

Morgan Westcott

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Internet delivery format.
  2. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Design and develop a comprehensive tour package.
  • Describe the value-based concepts of authentic, experiential, and transformational as they relate to product development.
  • Explain the unique demographic and psychographic characteristics of tour package travellers.
  • Describe the different roles tour operators, tour wholesalers, receptive operators, inbound operators, destination marketing organizations (DMOs), suppliers, and travel agencies play in the tourism industry.
  • Explain how to utilize DMOs' marketing services to create and market tour products.
  • Calculate the cost per person to charge for tour packages.

Effective as of Fall 2021

Related Programs

The Business of Leisure Travel (MKTG 1030) is offered as a part of the following programs:

School of Business + Media

  1. Tourism and Hospitality
    Associate Certificate Part-time


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