Marketing: Sales and Public Relations BCST 2335

This builds upon course both Advertising: Theory and Techniques and Marketing Foundations. It combines advertising and marketing fundamentals into a comprehensive course delving into specific techniques to develop creative public relations campaigns and sales initiatives. Learners will develop a knowledge base of how the various multi-media audience measurement techniques impact business. Moreover, students will learn how this information is analyzed and applied in a competitive environment to guide and formulate organizational goals and increase revenue. Students will design marketing campaigns using promotions, sponsorships, sales and public relations activities. Messages and activities will be derived from corporate goals defined by vision, mission, and purpose. In addition, business elements will be explored in the context of strengthening corporate image and connection to consumers and clients within a socially responsible and ethical foundation. Practical application of all skills taught will result in the creation of campaigns across multi-platforms to increase awareness for a business in the market.