Course Overview
This course introduces the fundamentals of marketing as a foundation for media business success. Students will examine marketing techniques as they apply to convergent media industries. Students will also explore fundamental principles in identifying and executing strategic plans and integrating campaigns across a variety of media platforms. Marketing research techniques, including psychographic approaches, will be explored. Students will also discuss how to brand, create impressions, design messages, and develop campaigns. Cultural norms will also influence marketing technique so we will look at a global marketing perspective in the media world.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
2.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
At the end of this course the student will be able to:
- Explain the use of research in the development of marketing strategies for multimedia platforms.
- Explain business principles such as vision, mission and purpose in marketing functions.
- Describe marketing strategies using SWOT analysis.
- Identify components of the psychology of consumer behaviour, decision-making practices, and cultural influences.
- Describe branding and develop strategies to create brand impressions.
- Explain the strengths and weaknesses inherent in marketing using different media.
- Explain the roles of culture and ethics in marketing to the virtual and global media realm.
- Develop, present and defend a multi-media marketing campaign.
Effective as of Fall 2012
Related Programs
Marketing Foundations (BCST 1310) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Radio Arts and Entertainment
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.