Course Overview
This course guides students through the fundamental management concepts, practices, and behavioural characteristics needed to successfully launch, lead, and realize benefits from projects in marketing and sales departments. Effective managers possess the business, leadership, and technical skills necessary to manage teams, schedules, risks, budgets, scope, and stakeholders to produce expected outcomes with a desired value. Students analyze the impact of organizational project and change management theory and explore project management with a practical, hands-on approach through case studies, team assignments, and individual contributions. A key and often overlooked challenge for project managers is the ability to manage without direct influence, gaining the support of stakeholders and access to resources not directly under their control. The course simulates a project in its project team framework, group accountability, and schedule deadlines.
Prerequisite(s)
- Completion of all Level 3 MKTG courses
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Explain project management terminology and definitions
- Apply project management tools, techniques, and skills
- Recognize and mitigate the early seeds of failure in the project lifecycle via risk planning and management
- Employ strategies to address the management of clients and external stakeholders
- Plan and manage project schedule, scope, cost, and quality
- Engage and lead effective project teams and stakeholders
- Effectively communicate project goals, status, issues, and decisions
- Recognize the implications, challenges, and opportunities of organizational dynamics in project management
- Identify key performance metrics for project success
Effective as of Winter 2024
Related Programs
Managing Marketing Projects (MKTG 4575) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Marketing Management (Digital Marketing and Brand Strategy Option)
Diploma Full-time
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
- Marketing Management (Tourism Marketing and Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.