Course Overview
While many people equate marketing with advertising, marketing is so much more. It encompasses business functions in the key areas of developing goods and services, making pricing decisions, executing promotional strategies, and managing distribution. Introduction to Marketing is designed for people new to the world of marketing who want to gain an understanding of these essential business functions. Whether you are a student, a small business owner, or just a naturally curious consumer, this course will help you understand the foundations of marketing.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
0.0
Domestic fees
$0.00
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Outline the 4Ps (product, price, place, promotion) of the marketing mix.
- Explain the elements of SWOT analysis and how SWOT is used to develop marketing strategies.
- Explain segmentation, targeting, and positioning.
- Conduct a competitive analysis.
- Describe market research and its value.
- Understand the basics of integrated marketing communications.
- Distinguish between paid, owned, and earned media.
Effective as of Fall 2023
Course Offerings
Winter 2026
Below is one offering of MOOC 0311 for the Winter 2026 term.
CRN 91864
Dates
Start any time Loading
- CRN 91864
- $0.00 Domestic fees
Continuous Entry, Distance or Online
This is an online learning course. Start any time. You have 52 weeks from the date you register to complete this course.
Duration
52 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
Spring/Summer 2026
Below is one offering of MOOC 0311 for the Spring/Summer 2026 term.
CRN 69178
Dates
Start any time Loading
- CRN 69178
- $0.00 Domestic fees
Continuous Entry, Distance or Online
This is an online learning course. Start any time. You have 52 weeks from the date you register to complete this course.
Duration
52 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Confirmation
Required
To proceed with registration and add this course to the cart, please confirm:
Status
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.