Course Overview
This course will introduce students to the creative process. Students will apply design thinking skills to develop deep customer understanding and empathy, to develop creative problem-solving skills, break through creative blocks and generate new ideas, and to move from ideation to development of marketing collateral through the process of ideation, prototyping, and iteration. Students will learn how to manage creative projects and teams, including how to assess and critique creative work. In the second part of the course, students will apply their design thinking skills and develop their creative production skills through a portfolio project in one of four streams: copywriting (content marketing production, copywriting, blogging, writing for social, etc.), imagery (basic graphic design using Adobe Creative Suite), website production (using WordPress), or audio and video (videos or podcasts, using iMovie, Final Cut Pro or Adobe Premiere Pro CC or Garageband or Adobe Audition).
Prerequisite(s)
- Completion of all third-level MKTG courses
Credits
2.5
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion, the student will be able to:
- Develop data-driven user personas and customer journey maps
- Employ design thinking methodology (empathise, define, ideate, prototype, and test) to solve marketing communications challenges
- Develop creative analysis and critiquing skills, including constructive criticism
- Write and assess creative briefs and style guides
- Manage projects and teams through the creative and design processes
- Develop a creative portfolio project, including design process artifacts and creative marketing collateral
- Foster teams and work environments that help others feel comfortable trying new things and learning from mistakes
Effective as of Fall 2023
Related Programs
Creative Process and Production (MKTG 4523) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Marketing Management (Digital Marketing and Brand Strategy Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.