Course details
A strong brand builds equity perceived by a target audience. Corporate communications are the means by which a company's strategy, structure and vision are clarified. These business strategies are the framework of design strategies for the myriad of internal and external communications necessary in business today. Students will build and strengthen a brand message by applying a visual language across a range of corporate identity applications (logo lock-ups, corporate typography and colour, and other design assets).
Credits
3.0
Cost
$575.20
Course offerings
Fall 2023
Below is one offering of GDES 2135 for the Fall 2023 term.
CRN 50148
Duration
Tue Sep 12 - Tue Nov 28 (12 weeks)
- 12 weeks
- CRN 50148
- $575.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | Tue | 18:00 - 21:00 | Online |
Instructor
Helen Eady
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$575.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal h kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Status
In Progress
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Research and analyze communication strategies to discover what makes them successful/unsuccessful.
- (Continue to) build a visual strategy that conveys a client-focused message in a consistent manner.
- Demonstrate how the visual strategy meets communication objectives.
- Employ a design audit to research specific communication needs.
- Draft a corporate communications plan to correspond to the design audit findings.
- Apply a brand identity to specific communication aims such as increasing/retaining public awareness, retaining staff and employees, company growth through an increase in sales, etc.
- Demonstrate how various communication tools convey distinct messaging.
- Explain the messaging needs/differences between internal and external communications in a company.
- Expand the company's corporate visual language and prepare visual standards for these applications.
Effective as of Spring/Summer 2023
Related Programs
Corporate Communications (GDES 2135) is offered as a part of the following programs:
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
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Programs and courses are subject to change without notice.