Course Overview
Students will work off-campus one day a week on a major project related to their marketing field of study. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members.
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Identify and define a practical marketing problem or challenge faced by an individual or organization with whom you do not have a pre-existing relationship.
- Define the project objectives, conduct appropriate research, develop conclusions, and formulate recommendations to appropriately address the problem or challenge.
- Create an in-depth written report covering all aspects of the project.
- Deliver a face-to-face presentation to the sponsor and the Faculty Advisor about the project.
- Use effective leadership, teamwork and project management skills while working within a self-managed group of three students to complete the Directed Studies project.
Effective as of Fall 2019
Related Programs
Business Consulting Projects (MKTG 4418) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Marketing Management (Entrepreneurship Option)
Diploma Full-time
- Marketing Management (Professional Sales Option)
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.