Course Overview
Learners will explore the fundamentals of advertising theory and examine the relationship between causes and effects of common industry advertising techniques. They will study, the basic structures of commercials, various types of appeals, production elements, and how to build client relationships. Concepts of creativity and cultivating innovative ideas will be discussed and as well as regulations governing advertising in Canada. A variety of skill-sets will be detailed resulting in the writing of entry level industry advertisements. Students will also work in groups to simulate agency style "think tanks".
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
At the end of this course the student will be able to:
- Explain the effectiveness of an advertising campaign.
- Create advertising messages to meet client needs.
- Incorporate the use of specific appeal techniques in an advertising message.
- Produce creative messages that reflect cultural and gender considerations.
- Create advertisements for a multi-platform environment.
- Detail the use of production techniques effectively for a multi-platform environment.
- Demonstrate teamwork skills incorporating agency style philosophies and ethical principles.
- Evaluate scripts written by peers and industry writers.
- Analyze and evaluate advertising messages for effectiveness across multi-platform environments.
- Apply industry standard rules and regulations to scripts.
Effective as of Spring/Summer 2012
Related Programs
Advertising: Theory and Techniques (BCST 1300) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Radio Arts and Entertainment
Diploma Full-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.