- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside amateur and professional sport. This project based course will appeal to sports administrators and event organizers as well as promotion, community relations and marketing personnel who address sports marketing in their occupation.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$587.14
Learning Outcomes
Upon successful completion, the student will be able to:
- Explain sport marketing, its industry and participants, and the unique socio-economic culture it operates in.
- Identify the challenges that face professional sports franchises in general and Canadian Franchises in particular.
- Identify the different sources of revenue and expenses in the world of professional sports.
- Describe the elements that go into a successful sports sponsorship program.
- Identify how sponsorship effects major international events.
- Explain the history of the NBA in Canada.
Effective as of Fall 2003
Related Programs
Sports Marketing (MKTG 1119) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Business Administration (Marketing Option)
Diploma Part-time
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management
Certificate Part-time
- Marketing Management (Marketing Communications Option)
Certificate Part-time
- Marketing Management (Professional Sales Option)
Certificate Part-time
Course Offerings
Fall 2025
Below is one offering of MKTG 1119 for the Fall 2025 term.
CRN 32968
Dates
Sep 10 - Nov 26 Loading
- CRN 32968
- $587.14 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 10 - Nov 26 | Wed | 17:30 - 20:30 | Downtown DTC |
Duration
12 weeks
Instructor
TBD
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course is held in-person at the downtown campus on Wednesdays at 5:30pm. To be successful in this course, plan to spend 7-10 hours per week on your studies, starting week 1. If this course is showing as full, please contact Candace_Marrington@bcit.ca and request that your name be added to the waitlist and please include your full name, student ID, course code and CRN.
Status
Programs and courses are subject to change without notice.