- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies. A major group project will develop a guided multiple day tour package for a domestic/international market.
Prerequisite(s)
- Successful completion of all Level 1 & 2.
Credits
2.5
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student should be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Design and develop a comprehensive tour package.
- Develop a promotional plan that efficiently sells tour packages.
- Explain the unique demographic and psychographic characteristics of tour package travellers.
- Describe the different roles tour operators, tour wholesalers, receptive operators, inbound operators, DMO’s, suppliers and travel agencies play in the Tour industry.
- Explain how to utilize DMO's marketing services to create and market tour products.
- Identify the general categories of tour suppliers and how they are selected by the tour industry.
- Calculate the cost per person to charge for tour packages.
- Apply sales skills to a variety of sales scenarios.
Effective as of Fall 2019
Programs and courses are subject to change without notice.