Interest in understanding culture’s influence on marketing and advertising is growing worldwide. New digital developments in the global marketplace also reinforce the need to know how communication works across cultures, as digital media hybrid forms of interpersonal and mass communication. Global Advertising and Promotion offers a mix of theory and practical applications while covering globalization, global brand strategies, classification models of culture and the consequences of culture for all aspects of marketing communications.
Upon successful completion of this course, the student should be able to:
Effective as of Winter 2016
MKTG 3525 is offered as a part of the following programs:
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