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MKTG 2438 - Digital and Direct Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.

Credits

3.0

Cost

$498.95

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 43409

Fri Sep 28 - Sun Oct 14 3 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 28 Fri 17:30 - 20:30 DTC Rm. 362
Sep 29 - Sep 30 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Oct 12 Fri 17:30 - 20:30 DTC Rm. 376
Oct 13 - Oct 14 Sat/Sun 09:00 - 17:00 DTC Rm. 376

Instructor

Michelle O'Neill

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$498.95

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Sept 28-30 and Oct 12-14 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700. No class Oct 5-7

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Learning Outcomes

Upon successful completion or this course, the student will be able to:

  • Explain the strategic importance of direct marketing.
  • Describe how Direct Marketing can be applied as a solution to meet business goals
  • Evaluate the effectiveness of various direct marketing tactics.
  • Recommend ways to improve direct marketing efforts.
  • Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
  • Discuss current trends and practices in direct marketing.

Effective as of Fall 2003

Related Programs

MKTG 2438 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  5. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Contemporary Direct & Interactive Marketing
Author Spiller
Publisher Racom
Copyright 2012
Binding Paperback
ISBN 978-1-93319-937-5
Price $79.95
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