British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2438

BCIT

MKTG 2438 - Digital and Direct Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.

Credits

3.0

Cost

$518.50

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 85444

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Carla Andre-Brown

Course Outline

Cost

$518.50

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Spring/Summer 2020

Below are two offerings of this course for the Spring/Summer 2020 term.

CRN 66114

Sat May 23 - Sat Jun 27 6 Weeks

Class Meeting Times

Dates Days Times Locations
May 23 - Jun 27 Sat 09:00 - 16:00 DTC Rm. 460

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.50

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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20 seats available as of Feb 24, 2020 2:05 pm (PST). Of these 20, 14 are currently reserved for domestic students only. Availability may change at any time.

CRN 66643

Tue Jul 07 - Fri Aug 14 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jul 07 - Aug 14 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.50

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 10 plus hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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14 seats available as of Feb 24, 2020 2:05 pm (PST). Of these 14, 8 are currently reserved for domestic students only. Availability may change at any time.

Learning Outcomes

Upon successful completion or this course, the student will be able to:

  • Explain the strategic importance of direct marketing.
  • Describe how Direct Marketing can be applied as a solution to meet business goals
  • Evaluate the effectiveness of various direct marketing tactics.
  • Recommend ways to improve direct marketing efforts.
  • Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
  • Discuss current trends and practices in direct marketing.

Effective as of Fall 2003

Related Programs

MKTG 2438 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Distance & Online Learning Bookstore

If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.

Image not available
Direct, Digital, & Data-Driven Marketing, 4Th Ed
Author Spiller
Publisher Racom
Copyright 2018
Binding Paperback
ISBN 978-1-93319-957-3
Price $83.95
Required

Spring/Summer 2020

No information on books is currently available for Spring/Summer 2020 offerings of this course.

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