British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2438

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BCIT

MKTG 2438 - Digital and Direct Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.

Credits

3.0

Cost

$503.68

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 85444

Mon Jan 03 - Sat Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 03 - Mar 26 Online

Instructor

Carla Andre-Brown

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$503.68

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion or this course, the student will be able to:

  • Explain the strategic importance of direct marketing.
  • Describe how Direct Marketing can be applied as a solution to meet business goals
  • Evaluate the effectiveness of various direct marketing tactics.
  • Recommend ways to improve direct marketing efforts.
  • Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
  • Discuss current trends and practices in direct marketing.

Effective as of Fall 2003

Related Programs

MKTG 2438 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

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