MKTG 2438 - Digital and Direct Marketing
Marketing Management Part-time Studies Course
School of Business
Course Details
Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.
Credits
3.0
Cost
$508.27
Winter 2019
Below is one offering of this course for the Winter 2019 term.
CRN 85444
Duration
Mon Jan 07 - Sat Mar 30 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 07 - Mar 30 | Online |
Instructor
TBD
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$508.27
Notes
- Internet delivery format.
- Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
This course offering has been cancelled. Please check back next term or subscribe to receive email updates.
Cancelled
Learning Outcomes
Upon successful completion or this course, the student will be able to:
- Explain the strategic importance of direct marketing.
- Describe how Direct Marketing can be applied as a solution to meet business goals
- Evaluate the effectiveness of various direct marketing tactics.
- Recommend ways to improve direct marketing efforts.
- Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
- Discuss current trends and practices in direct marketing.
Effective as of Fall 2003
Related Programs
MKTG 2438 is offered as a part of the following programs:
School of Business
- Business Administration (Marketing Option)
Part-time Diploma - Marketing Management - Customer Relationship Marketing
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2019
Books for Winter 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
| Contemporary Direct & Interactive Marketing | |
|---|---|
| Author | Spiller |
| Publisher | Racom |
| Copyright | 2012 |
| Binding | Paperback |
| ISBN | 978-1-93319-937-5 |
| Price | $79.95 |
| Required | |
Subscribe
Interested in being notified about future offerings of MKTG 2438 - Digital and Direct Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.