Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Spring/Summer 2020
Below are two offerings of this course for the Spring/Summer 2020 term.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
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Status
20 seats available as of Feb 24, 2020 2:05 pm (PST). Of these 20, 14 are currently reserved for domestic students only. Availability may change at any time.
Students are permitted to register up until the end of the first week without approval. This is not a self-paced course. There will be specific timelines for assignments and exams. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online courses, plan to spend 10 plus hours per course each week on your studies, starting Week 1. This course is paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
Learn why.
}
Status
14 seats available as of Feb 24, 2020 2:05 pm (PST). Of these 14, 8 are currently reserved for domestic students only. Availability may change at any time.
Learning Outcomes
Upon successful completion or this course, the student will be able to:
Explain the strategic importance of direct marketing.
Describe how Direct Marketing can be applied as a solution to meet business goals
Evaluate the effectiveness of various direct marketing tactics.
Recommend ways to improve direct marketing efforts.
Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
Discuss current trends and practices in direct marketing.
Effective as of Fall 2003
Related Programs
MKTG 2438 is offered as a part of the following programs:
Books for Winter 2020 offerings of this course are available in the following BCIT
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
BCIT Distance & Online Learning Bookstore
If you are taking this course through either Distance Education or Online Learning, please purchase books for this course at the BCIT Distance & Online Learning Bookstore.
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Direct, Digital, & Data-Driven Marketing, 4Th Ed
Author
Spiller
Publisher
Racom
Copyright
2018
Binding
Paperback
ISBN
978-1-93319-957-3
Price
$83.95
Required
Spring/Summer 2020
No information on books is currently available for Spring/Summer 2020 offerings of this course.
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Registration is now open for the Spring/Summer 2020 term.
Classroom Locations
Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.