To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.
Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)
Upon successful completion or this course, the student will be able to:
Explain the strategic importance of direct marketing.
Describe how Direct Marketing can be applied as a solution to meet business goals
Evaluate the effectiveness of various direct marketing tactics.
Recommend ways to improve direct marketing efforts.
Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
Discuss current trends and practices in direct marketing.
Effective as of Fall 2003
MKTG 2438 is offered as a part of the following programs:
No information on books is currently available for Winter 2021 offerings of this course.
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