Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.
3.0
$493.91
Below is one offering of this course for the Winter 2021 term.
Mon Jan 04 - Sat Mar 27 12 Weeks
| Dates | Days | Times | Locations |
| Jan 04 - Mar 27 |
Online Delivery See Notes below |
TBD
TBD – see Learning Outcomes in the interim
$493.91
A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.
}This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)
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Upon successful completion or this course, the student will be able to:
Effective as of Fall 2003
MKTG 2438 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
No information on books is currently available for Winter 2021 offerings of this course.
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