British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2438

Important Notice: COVID-19 Institute response

BCIT

MKTG 2438 - Digital and Direct Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Examines the concept of direct marketing, and studies the growing popularity of direct marketing as an advertising medium. As a growing function in organizations that is often not well understood or well managed, this course will look at both management and implementation of direct marketing. Direct marketing will be studied through lectures, videos, case studies, workshops, guest lecturers, group discussions, and industry-related projects.

Credits

3.0

Cost

$493.91

Winter 2021

Below is one offering of this course for the Winter 2021 term.

CRN 85444

Mon Jan 04 - Sat Mar 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 04 - Mar 27 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$493.91

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous; you are not required to meet each week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 28 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion or this course, the student will be able to:

  • Explain the strategic importance of direct marketing.
  • Describe how Direct Marketing can be applied as a solution to meet business goals
  • Evaluate the effectiveness of various direct marketing tactics.
  • Recommend ways to improve direct marketing efforts.
  • Develop direct marketing strategies for consumer and business-to-business selling, as well as fundraising initiatives.
  • Discuss current trends and practices in direct marketing.

Effective as of Fall 2003

Related Programs

MKTG 2438 is offered as a part of the following programs:

School of Business + Media

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2021

No information on books is currently available for Winter 2021 offerings of this course.

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Contact Information

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Programs and courses are subject to change without notice.

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Registration News

Registration is currently open for the Fall 2020 term.

A sneak preview of Winter 2021 term courses is also now available here.

Students may register for Winter 2021 term courses online or by phone starting Wed, Oct 28 at 9:00 am (PDT).

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