British Columbia Institute of


MKTG 2420 - Visual Merchandising

Marketing Management Part-time Studies Course

School of Business

Course Details

This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.





Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 82251

Fri Feb 21 - Sun Mar 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 Fri 17:30 - 20:30 DTC Rm. 376
Feb 22 - Feb 23 Sat/Sun 09:00 - 16:30 DTC Rm. 376
Feb 28 Fri 17:30 - 20:30 DTC Rm. 376
Feb 29 - Mar 01 Sat/Sun 09:00 - 16:30 DTC Rm. 376


Natalie Tanrena

Course Outline




  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 21-23 and Feb 28, 29, Mar 01 with the following class times: Fridays 1730 – 2030 Saturdays and Sundays - 0900-1630

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define store atmospherics and its role in silent selling
  • Identify interior and exterior elements within the retail environment and explain how these elements impact store image/identity and sales performance
  • Analyze the power a shop front has in setting customer expectations
  • Create an effective shop floor layout and define product layout and its role in selling for various retail formats
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Describe how lighting helps define store brand identity and identify its three functions
  • Learn and design the types of selling signs stores can employ to assist in their selling efforts
  • Identify the elements and principles of design used to create an effective selling environment and create harmonious colour schemes for effective wall and fixture presentations
  • Plan effective window displays
  • Create wall planograms and tabletop presentations as well as kiosk or retail cart displays
  • Identify visual merchandising career options and list ways to advance within the visual merchandising industry
  • Diagram a fashion store layout that is done to scale and complete with fixtures
  • Create a fashion wall planogram that uses a combination of garments, graphics and body forms

Effective as of Fall 2016

Related Programs

MKTG 2420 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Ready, Set, Sell!
Author Tan
Copyright 2011
Binding Paperback
ISBN 978-0-55714-661-1
Price $51.95

Silent Selling
Author Bell
Publisher Fairchild
Copyright 2012
Binding Paperback
ISBN 978-1-60901-153-6
Price $153.50


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