British Columbia Institute of

Important Notice: COVID-19 Institute response


MKTG 2420 - Visual Merchandising

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.



This course isn't currently offered through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define store atmospherics and its role in silent selling
  • Identify interior and exterior elements within the retail environment and explain how these elements impact store image/identity and sales performance
  • Analyze the power a shop front has in setting customer expectations
  • Create an effective shop floor layout and define product layout and its role in selling for various retail formats
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Describe how lighting helps define store brand identity and identify its three functions
  • Learn and design the types of selling signs stores can employ to assist in their selling efforts
  • Identify the elements and principles of design used to create an effective selling environment and create harmonious colour schemes for effective wall and fixture presentations
  • Plan effective window displays
  • Create wall planograms and tabletop presentations as well as kiosk or retail cart displays
  • Identify visual merchandising career options and list ways to advance within the visual merchandising industry
  • Diagram a fashion store layout that is done to scale and complete with fixtures
  • Create a fashion wall planogram that uses a combination of garments, graphics and body forms

Effective as of Fall 2016

Related Programs

MKTG 2420 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate


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