British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg2420

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BCIT

MKTG 2420 - Visual Merchandising

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

This course will review the key principles of merchandising and display across a spectrum of retail environments. Emphasis will be placed on the evolution of merchandising and display theory and tactics, with a comprehensive review of contemporary strategies.

Credits

3.0

Cost

$503.68

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 82251

Sat Jan 08 - Sat Feb 19 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Feb 19 Online

Instructor

Natalie Tanrena

Course Outline

Cost

$503.68

Notes

  1. Internet delivery format.
  2. Students are permitted to register up until the first week without approval. Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.

Learning Outcomes

Upon successful completion of the course, the student will be able to:

  • Define store atmospherics and its role in silent selling
  • Identify interior and exterior elements within the retail environment and explain how these elements impact store image/identity and sales performance
  • Analyze the power a shop front has in setting customer expectations
  • Create an effective shop floor layout and define product layout and its role in selling for various retail formats
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
  • Describe how lighting helps define store brand identity and identify its three functions
  • Learn and design the types of selling signs stores can employ to assist in their selling efforts
  • Identify the elements and principles of design used to create an effective selling environment and create harmonious colour schemes for effective wall and fixture presentations
  • Plan effective window displays
  • Create wall planograms and tabletop presentations as well as kiosk or retail cart displays
  • Identify visual merchandising career options and list ways to advance within the visual merchandising industry
  • Diagram a fashion store layout that is done to scale and complete with fixtures
  • Create a fashion wall planogram that uses a combination of garments, graphics and body forms

Effective as of Fall 2016

Related Programs

MKTG 2420 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Learning   Associate Certificate

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