British Columbia Institute of


MKTG 1551 - Web Analytics for Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.



This course was retired after the Spring/Summer 2018 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

  • Upon successful completion of this course, students should be able to:
  • Describe key web analytic terms.
  • Demonstrate the role of web metrics in shaping marketing and sales strategies.
  • Explain the various tools available for measuring marketing and sales success.
  • Analyze and critique online campaigns using analytic web tools.

Effective as of Spring/Summer 2011

Related Programs

MKTG 1551 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate

Programs and courses are subject to change without notice.

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Registration is now open for the Fall 2019 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at on the first day of any course you are registered for.

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