Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.
Effective as of Spring/Summer 2011
MKTG 1551 is offered as a part of the following programs:
Interested in being notified about future offerings of MKTG 1551 - Web Analytics for Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.