BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.
This course was retired after the Spring/Summer 2018 term and is no longer offered through BCIT Part-time Studies.
Upon successful completion of this course, students should be able to:
Describe key web analytic terms.
Demonstrate the role of web metrics in shaping marketing and sales strategies.
Explain the various tools available for measuring marketing and sales success.
Analyze and critique online campaigns using analytic web tools.