British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1551

Important Notice: COVID-19 Institute response

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MKTG 1551 - Web Analytics for Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

Credits

1.0

This course was retired after the Spring/Summer 2018 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

  • Upon successful completion of this course, students should be able to:
  • Describe key web analytic terms.
  • Demonstrate the role of web metrics in shaping marketing and sales strategies.
  • Explain the various tools available for measuring marketing and sales success.
  • Analyze and critique online campaigns using analytic web tools.

Effective as of Spring/Summer 2011

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is currently open for the Fall 2021 term.

A sneak preview of Winter 2022 term courses is also now available here.

Students may register for Winter 2022 term courses online or by phone starting Wed, Oct 27 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

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