MKTG 1342 - Trade/Consumer Show Marketing
Marketing Management Part-time Studies Course
School of Business
Course Details
Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Credits
3.0
Cost
$508.49
Spring/Summer 2019
Below are two offerings of this course for the Spring/Summer 2019 term.
CRN 65929
Duration
Fri Jun 14 - Sun Jun 23 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jun 14 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| Jun 15 - Jun 16 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 362 |
| Jun 21 | Fri | 17:30 - 20:30 | DTC Rm. 362 |
| Jun 22 - Jun 23 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 362 |
Instructor
Fawn Mulcahy
Course Outline
Cost
$508.49
Status
CRN 22851
Duration
Mon Jul 15 - Fri Jul 19 5 Days
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 15 - Jul 19 | Mon - Fri | 09:00 - 17:00 | DTC Rm. 830 |
Instructor
Donna Serviss
Course Outline
Cost
$508.49
Notes
- Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
- Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
- Set measurable objectives and evaluate the results of participation
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements
- Understand how integral booth staff are to trade or consumer show success
- Create impact and build appeal for an exhibit or show presence with principles of design
- Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
Related Programs
MKTG 1342 is offered as a part of the following programs:
School of Business
- Marketing Management
Part-time Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2019
Books for Spring/Summer 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| Powerful Exhibit Marketing | |
|---|---|
| Author | Siskind |
| Copyright | 2005 |
| Binding | Paperback |
| ISBN | 978-0-47083-469-5 |
| Price | $28.95 |
| Required | |
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