British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$509.15

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 30743

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$509.15

Three seats remaining as of Aug 18, 2019 4:15 pm PDT. Seats remaining may change at any time prior to registration and payment.

CRN 43302

Fri Nov 15 - Sun Nov 24 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 15 Fri 17:30 - 20:30 DTC Rm. 362
Nov 16 - Nov 17 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Nov 22 Fri 17:30 - 20:30 DTC Rm. 362
Nov 23 - Nov 24 Sat/Sun 09:00 - 17:00 DTC Rm. 362

Instructor

Fawn Mulcahy

Course Outline

Cost

$509.15

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 15-17 and 22-24 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Powerful Exhibit Marketing
Author Siskind
Copyright 2005
Binding Paperback
ISBN 978-0-47083-469-5
Price $28.95
Required

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