MKTG 1342 - Trade/Consumer Show Marketing
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Credits
3.0
Cost
$529.96
Winter 2021
Below is one offering of this course for the Winter 2021 term.
CRN 10117
Duration
Tue Jan 05 - Tue Mar 23 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Jan 05 - Mar 23 | Tue | 17:30 - 20:30 |
Online Delivery See Notes below |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$529.96
Notes
- Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
- Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
- Set measurable objectives and evaluate the results of participation
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements
- Understand how integral booth staff are to trade or consumer show success
- Create impact and build appeal for an exhibit or show presence with principles of design
- Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
Related Programs
MKTG 1342 is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Part-time Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Winter 2021
Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Image not available
| Cei Digital: Powerful Exhibit Mktg: The Complete Guide... | |
|---|---|
| Author | Siskind |
| Binding | Digital Version |
| ISBN | 978-0-47015-851-7 |
| Price | $24.50 |
| Choose One | |
| Powerful Exhibit Marketing | |
|---|---|
| Author | Siskind |
| Copyright | 2005 |
| Binding | Paperback |
| ISBN | 978-0-47083-469-5 |
| Price | $28.95 |
| Choose One | |
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