British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

Important Notice: COVID-19 Institute response

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$519.26 - $529.96 See individual course offerings below for actual costs.

Spring/Summer 2021

Below are two offerings of this course for the Spring/Summer 2021 term.

CRN 65929

Fri Jun 11 - Sun Jun 20 3 Weeks

Class Meeting Times

Dates Days Times Locations
Jun 11 Fri 17:30 - 20:30 Online Delivery
See Notes below
Jun 12 - Jun 13 Sat/Sun 09:00 - 16:30 Online Delivery
See Notes below
Jun 18 Fri 17:30 - 20:30 Online Delivery
See Notes below
Jun 19 - Jun 20 Sat/Sun 09:00 - 16:30 Online Delivery
See Notes below

Instructor

Fawn Mulcahy

Course Outline

Cost

$519.26

Notes

  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

CRN 22851

Sat Apr 10 - Sat May 15 6 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - May 15 Sat 09:00 - 15:00 Online Delivery
See Notes below

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$529.96

Notes

  1. Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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Registration News

Registration is currently open for the Spring/Summer 2021 term.

The sneak preview for the Fall 2021 term starts Fri, May 21 at 8:30 am (PDT).

Students may register for Fall 2021 term courses online or by phone starting Wed, May 26 at 9:00 am (PDT).

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