Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Mar 1-3 and 8-10 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1630.
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