British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

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BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business + Media

To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$528.96

Fall 2020

Below are two offerings of this course for the Fall 2020 term.

CRN 43302

Fri Nov 13 - Sun Nov 22 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 13 Fri 17:30 - 20:30 DTC Online Delivery
Nov 14 - Nov 15 Sat/Sun 09:00 - 17:00 DTC Online Delivery
Nov 20 Fri 17:30 - 20:30 DTC Online Delivery
Nov 21 - Nov 22 Sat/Sun 09:00 - 17:00 DTC Online Delivery

Instructor

Fawn Mulcahy

Course Outline

Cost

$528.96

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 13-15 and 20-22 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays - 0900-1700

CRN 30743

Tue Sep 08 - Tue Nov 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 08 - Nov 24 Tue 17:30 - 20:30 DTC Online Delivery

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$528.96

This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.

Cancelled

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2020

Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Powerful Exhibit Mktg: The Complete Guide...
Author Siskind
Binding Digital Version
ISBN 978-0-47015-851-7
Price $24.50
Choose One

Powerful Exhibit Marketing
Author Siskind
Copyright 2005
Binding Paperback
ISBN 978-0-47083-469-5
Price $28.95
Choose One

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