Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
3.0
$518.66
Below are two offerings of this course for the Winter 2020 term.
Tue Jan 07 - Tue Mar 24 12 Weeks
| Dates | Days | Times | Locations |
| Jan 07 - Mar 24 | Tue | 17:30 - 20:30 | DTC Rm. 481 |
TBD
TBD
$518.66
Fri Feb 28 - Sun Mar 08 3 Weeks
| Dates | Days | Times | Locations |
| Feb 28 | Fri | 17:30 - 20:30 | DTC Rm. 381 |
| Feb 29 - Mar 01 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 381 |
| Mar 06 | Fri | 17:30 - 20:30 | DTC Rm. 381 |
| Mar 07 - Mar 08 | Sat/Sun | 09:00 - 16:30 | DTC Rm. 381 |
TBD
$518.66