Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
3.0
$519.26 - $529.96 See individual course offerings below for actual costs.
Below is one offering of this course for the Winter 2021 term.
Tue Jan 05 - Tue Mar 23 12 Weeks
Dates | Days | Times | Locations |
Jan 05 - Mar 23 | Tue | 17:30 - 20:30 |
Online Delivery See Notes below |
Donna Serviss
$529.96
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
In Progress
Below are two offerings of this course for the Spring/Summer 2021 term.
Sat Apr 10 - Sat May 15 6 Weeks
Dates | Days | Times | Locations |
Apr 10 - May 15 | Sat | 09:00 - 15:00 |
Online Delivery See Notes below |
Donna Serviss
TBD – see Learning Outcomes in the interim
$529.96
A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.
}17 seats available as of Feb 25, 2021 10:53 am (PST). Of these 17, 11 are currently reserved for domestic students only. Availability may change at any time.
Fri Jun 11 - Sun Jun 20 3 Weeks
Dates | Days | Times | Locations |
Jun 11 | Fri | 17:30 - 20:30 |
Online Delivery See Notes below |
Jun 12 - Jun 13 | Sat/Sun | 09:00 - 16:30 |
Online Delivery See Notes below |
Jun 18 | Fri | 17:30 - 20:30 |
Online Delivery See Notes below |
Jun 19 - Jun 20 | Sat/Sun | 09:00 - 16:30 |
Online Delivery See Notes below |
Fawn Mulcahy
TBD – see Learning Outcomes in the interim
$519.26
A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.
}23 seats available as of Feb 25, 2021 10:53 am (PST). Of these 23, 16 are currently reserved for domestic students only. Availability may change at any time.
Upon successful completion of this course, the student will be able to:
Effective as of Spring/Summer 2018
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2021 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Cei Digital: Powerful Exhibit Mktg: The Complete Guide... | |
---|---|
Author | Siskind |
Binding | Digital Version |
ISBN | 978-0-47015-851-7 |
Price | $24.50 |
Choose One |
No information on books is currently available for Spring/Summer 2021 offerings of this course.
Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.