British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

Important Notice: No skyrain strike - Dec 10, 6:30 am

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$518.66

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 10117

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Tue 17:30 - 20:30 DTC Rm. 481

Instructor

TBD

Course Outline

TBD

Cost

$518.66

CRN 84181

Fri Feb 28 - Sun Mar 08 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 28 Fri 17:30 - 20:30 DTC Rm. 381
Feb 29 - Mar 01 Sat/Sun 09:00 - 16:30 DTC Rm. 381
Mar 06 Fri 17:30 - 20:30 DTC Rm. 381
Mar 07 - Mar 08 Sat/Sun 09:00 - 16:30 DTC Rm. 381

Instructor

TBD

Course Outline

Cost

$518.66

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 28, 29, Mar 01 and Mar 06-08 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630

Programs and courses are subject to change without notice.

Find Courses

English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

Payment Changes At BCIT

We've changed the way we accept payments.

Find out more

Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

© BCIT