Examines how a trade/consumer show is an effective marketing opportunity for businesses of all sizes. Focuses on the application of marketing principles through the medium of trade or consumer shows. Also covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving a strategic plan for a trade/consumer show.
Below are two offerings of this course for the Winter 2018 term.
Fri Mar 02 - Sun Mar 11 3 Weeks
|Mar 02||Fri||17:30 - 20:30||DTC Rm. 376|
|Mar 03 - Mar 04||Sat/Sun||09:00 - 16:30||DTC Rm. 376|
|Mar 09||Fri||17:30 - 20:30||DTC Rm. 376|
|Mar 10 - Mar 11||Sat/Sun||09:00 - 16:30||DTC Rm. 376|
Tue Jan 09 - Tue Mar 27 12 Weeks
|Jan 09 - Mar 27||Tue||17:30 - 20:30||DTC|
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Spring/Summer 2018 term.
Mon Jul 09 - Fri Jul 13 5 Days
|Jul 09 - Jul 13||Mon - Fri||09:00 - 17:00||DTC Rm. 682|
TBD – see Learning Outcomes in the interim
Upon successful completion of the course, the student will be able to:
Effective as of Fall 2016
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Winter 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
No information on books is currently available for Spring/Summer 2018 offerings of this course.
Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.