Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
$508.49 - $509.15 See individual course offerings below for actual costs.
Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.
Below are two offerings of this course for the Fall 2019 term.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 15-17 and 22-24 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.
No information on books is currently available for Fall 2019 offerings of this course.
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