To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. All PTS classes are being delivered in an online format unless you are notified otherwise.
Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Students are permitted to register up until the first week without approval. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of this course, the student will be able to:
Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
Set measurable objectives and evaluate the results of participation
Enhance both the financial and resource investment with public relations, social media and sponsorship elements
Understand how integral booth staff are to trade or consumer show success
Create impact and build appeal for an exhibit or show presence with principles of design
Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
MKTG 1342 is offered as a part of the following programs:
Cei Digital: Powerful Exhibit Mktg: The Complete Guide...
Powerful Exhibit Marketing
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