Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Below are two offerings of this course for the Winter 2020 term.
Tue Jan 07 - Tue Mar 24 12 Weeks
|Jan 07 - Mar 24||Tue||17:30 - 20:30||DTC Rm. 481|
Fri Feb 28 - Sun Mar 08 3 Weeks
|Feb 28||Fri||17:30 - 20:30||DTC Rm. 381|
|Feb 29 - Mar 01||Sat/Sun||09:00 - 16:30||DTC Rm. 381|
|Mar 06||Fri||17:30 - 20:30||DTC Rm. 381|
|Mar 07 - Mar 08||Sat/Sun||09:00 - 16:30||DTC Rm. 381|