Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Below are two offerings of this course for the Spring/Summer 2019 term.
Fri Jun 14 - Sun Jun 23 3 Weeks
|Jun 14||Fri||17:30 - 20:30||DTC Rm. 362|
|Jun 15 - Jun 16||Sat/Sun||09:00 - 16:30||DTC Rm. 362|
|Jun 21||Fri||17:30 - 20:30||DTC Rm. 362|
|Jun 22 - Jun 23||Sat/Sun||09:00 - 16:30||DTC Rm. 362|
Mon Jul 15 - Fri Jul 19 5 Days
|Jul 15 - Jul 19||Mon - Fri||09:00 - 17:00||DTC Rm. 830|
Upon successful completion of this course, the student will be able to:
Effective as of Spring/Summer 2018
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Spring/Summer 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.