Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
$509.15 - $518.66 See individual course offerings below for actual costs.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 15-17 and 22-24 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.
1 seat remaining as of Oct 22, 2019 1:19 am (PDT). Availability may change at any time.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 28, 29, Mar 01 and Mar 06-08 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630
A portion of seats are temporarily held for domestic students.
International students: this may impact your ability to register.
This section is only available for registration starting Wed, Oct 23 at 9:00 am (PDT)
Upon successful completion of this course, the student will be able to:
Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
Set measurable objectives and evaluate the results of participation
Enhance both the financial and resource investment with public relations, social media and sponsorship elements
Understand how integral booth staff are to trade or consumer show success
Create impact and build appeal for an exhibit or show presence with principles of design
Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
MKTG 1342 is offered as a part of the following programs:
Cei Digital: Powerful Exhibit Mktg: The Complete Guide...
Powerful Exhibit Marketing
No information on books is currently available for Winter 2020 offerings of this course.
Interested in being notified about future offerings of MKTG 1342 - Trade/Consumer Show Marketing?
If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.