MKTG 1342 - Trade/Consumer Show Marketing
Marketing Management Part-time Studies Course
School of Business + Media
To support you and your education, BCIT is adapting applied learning in formats appropriate to the unfolding global situation. Spring and Summer PTS classes are being delivered in an online format unless you are notified otherwise.
Course Details
Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Credits
3.0
Cost
$518.66 - $528.96 See individual course offerings below for actual costs.
Spring/Summer 2020
Below is one offering of this course for the Spring/Summer 2020 term.
CRN 22851
Duration
Mon Jul 13 - Fri Jul 17 5 Days
Class Meeting Times
| Dates | Days | Times | Locations |
| Jul 13 - Jul 17 | Mon - Fri | 09:00 - 17:00 | DTC Online Delivery |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$518.66
Notes
- Week-long courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course.
Status
Fall 2020
Below are two offerings of this course for the Fall 2020 term.
CRN 30743
Duration
Tue Sep 08 - Tue Nov 24 12 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Sep 08 - Nov 24 | Tue | 17:30 - 20:30 | DTC Online Delivery |
Instructor
Donna Serviss
Course Outline
TBD – see Learning Outcomes in the interim
Cost
$528.96
Status
CRN 43302
Duration
Fri Nov 13 - Sun Nov 22 3 Weeks
Class Meeting Times
| Dates | Days | Times | Locations |
| Nov 13 | Fri | 17:30 - 20:30 | DTC Online Delivery |
| Nov 14 - Nov 15 | Sat/Sun | 09:00 - 17:00 | DTC Online Delivery |
| Nov 20 | Fri | 17:30 - 20:30 | DTC Online Delivery |
| Nov 21 - Nov 22 | Sat/Sun | 09:00 - 17:00 | DTC Online Delivery |
Instructor
Fawn Mulcahy
Course Outline
Cost
$528.96
Notes
- Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 13-15 and 20-22 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays - 0900-1700
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
- Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
- Set measurable objectives and evaluate the results of participation
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements
- Understand how integral booth staff are to trade or consumer show success
- Create impact and build appeal for an exhibit or show presence with principles of design
- Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
Related Programs
MKTG 1342 is offered as a part of the following programs:
School of Business + Media
- Marketing Management
Part-time Certificate - Marketing Management - Event Marketing
Part-time/Distance & Online Learning Associate Certificate - Marketing Management - Sales Skills
Part-time Associate Certificate
Books & Supplies
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Spring/Summer 2020
Books for Spring/Summer 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
BCIT Downtown Campus Bookstore
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
| Powerful Exhibit Marketing | |
|---|---|
| Author | Siskind |
| Copyright | 2005 |
| Binding | Paperback |
| ISBN | 978-0-47083-469-5 |
| Price | $28.95 |
| Required | |
Fall 2020
No information on books is currently available for Fall 2020 offerings of this course.
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