British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

Important Notice: COVID-19 Institute response

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$540.22

Winter 2022

Below is one offering of this course for the Winter 2022 term.

CRN 10117

Mon Jan 10 - Mon Apr 04 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 04 Mon 17:30 - 20:30 DTC DTC Rm. 483

Instructor

Donna Serviss

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$540.22

Notes

  1. Students are permitted to register up until the first week without approval. To be successful in this course, plan to spend 7-10 hours per week on your studies, or more for a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date. No class will be held on Monday February 21st – Family Day.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business + Media

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

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