BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Course Details
Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 12-14 and 19-21 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays - 0900-1700
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
This is not a self-paced course – it is online synchronous delivery. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. https://www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, or more if it’s a condensed course, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Status
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Cancelled
Learning Outcomes
Upon successful completion of this course, the student will be able to:
Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
Set measurable objectives and evaluate the results of participation
Enhance both the financial and resource investment with public relations, social media and sponsorship elements
Understand how integral booth staff are to trade or consumer show success
Create impact and build appeal for an exhibit or show presence with principles of design
Understand target audience behaviour at shows and how to best leverage
Effective as of Spring/Summer 2018
Related Programs
MKTG 1342 is offered as a part of the following programs:
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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.