Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.
Below are two offerings of this course for the Fall 2020 term.
Fri Nov 13 - Sun Nov 22 3 Weeks
|Nov 13||Fri||17:30 - 20:30||DTC Online Delivery|
|Nov 14 - Nov 15||Sat/Sun||09:00 - 17:00||DTC Online Delivery|
|Nov 20||Fri||17:30 - 20:30||DTC Online Delivery|
|Nov 21 - Nov 22||Sat/Sun||09:00 - 17:00||DTC Online Delivery|
Tue Sep 08 - Tue Nov 24 12 Weeks
|Sep 08 - Nov 24||Tue||17:30 - 20:30||DTC Online Delivery|
TBD – see Learning Outcomes in the interim
This course offering has been cancelled. Please check this page for other currently available offerings or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
Effective as of Spring/Summer 2018
MKTG 1342 is offered as a part of the following programs:
The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Fall 2020 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.
|Cei Digital: Powerful Exhibit Mktg: The Complete Guide...|
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