British Columbia Institute of Technologywww.bcit.ca/study/courses/mktg1342

BCIT

MKTG 1342 - Trade/Consumer Show Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.

Credits

3.0

Cost

$509.15 - $518.66 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 43302

Fri Nov 15 - Sun Nov 24 3 Weeks

Class Meeting Times

Dates Days Times Locations
Nov 15 Fri 17:30 - 20:30 DTC Rm. 362
Nov 16 - Nov 17 Sat/Sun 09:00 - 17:00 DTC Rm. 362
Nov 22 Fri 17:30 - 20:30 DTC Rm. 362
Nov 23 - Nov 24 Sat/Sun 09:00 - 17:00 DTC Rm. 362

Instructor

Fawn Mulcahy

Course Outline

Cost

$509.15

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Nov 15-17 and 22-24 with the following class times: Fridays - 1730 - 2030 and Saturdays and Sundays - 0900-1700.

1 seat remaining as of Oct 22, 2019 1:19 am (PDT). Availability may change at any time.

CRN 30743

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

Cost

$509.15

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 10117

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Tue 17:30 - 20:30 DTC Rm. 481

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

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This section is only available for registration starting Wed, Oct 23 at 9:00 am (PDT)

Sneak Preview

CRN 84181

Fri Feb 28 - Sun Mar 08 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 28 Fri 17:30 - 20:30 DTC Rm. 381
Feb 29 - Mar 01 Sat/Sun 09:00 - 16:30 DTC Rm. 381
Mar 06 Fri 17:30 - 20:30 DTC Rm. 381
Mar 07 - Mar 08 Sat/Sun 09:00 - 16:30 DTC Rm. 381

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$518.66

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run Feb 28, 29, Mar 01 and Mar 06-08 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Learn why.

}

This section is only available for registration starting Wed, Oct 23 at 9:00 am (PDT)

Sneak Preview

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018

Related Programs

MKTG 1342 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management - Event Marketing
    Part-time/Distance & Online Learning   Associate Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Cei Digital: Powerful Exhibit Mktg: The Complete Guide...
Author Siskind
Binding Digital Version
ISBN 978-0-47015-851-7
Price $22.99
Choose One

Powerful Exhibit Marketing
Author Siskind
Copyright 2005
Binding Paperback
ISBN 978-0-47083-469-5
Price $28.95
Choose One

Winter 2020

No information on books is currently available for Winter 2020 offerings of this course.

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Contact Information

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Registration News

Registration is currently open for the Fall 2019 term.

A sneak preview of Winter 2020 term courses is also now available here.

Students may register for Winter 2020 term courses online, by phone, mail or in-person starting Wed, Oct 23 at 9:00 am (PDT).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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