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MKTG 1133 - Introduction to Social Entrepreneurship

Marketing Management Part-time Studies Course

School of Business

Course Details

The purpose of the course is to introduce students to the concept, theories and cases of social entrepreneurship. Designed to provide the student with a perspective on how to apply business skills to the social environment and engage in social entrepreneurship while aligning their own personal and professional values to social benefits for the broader community. Includes tools for preparing for the changing global environment in both private and public sector, as well as internationally. Shows how Social Entrepreneurs are change agents and identifies elements of social innovation. Students will spend 50% of class time applying course concepts and designing a social business plan with direct coaching from the Instructor.

Credits

3.0

This course was retired after the Spring/Summer 2015 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define Social Entrepreneurship, identifying differences between social and business entrepreneurship.
  • Distinguish between the different types of social enterprises, namely non-profits that lean on market-based income strategies and for-profits that take a triple bottom line approach to business.
  • Explain why social entrepreneurship has emerged as a global movement.
  • Discuss the main constraints to engaging in social entrepreneurship.
  • Describe how social entrepreneurship is influencing business.
  • Evaluate characteristics of socially responsible organizations.
  • Identify ways to develop and achieve effective social impact in their own organizations.
  • Explain how social entrepreneurship delivers solutions where markets and governments might fail alone.

Effective as of Winter 2013

Related Programs

MKTG 1133 is offered as a part of the following programs:

School of Business

  1. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Programs and courses are subject to change without notice.

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Registration News

Registration is currently open for the Winter 2018 term.

A sneak preview of Spring/Summer 2018 term courses is also now available here.

Students may register for Spring/Summer 2018 term courses online, by phone, mail or in-person starting Wed, Feb 21 at 9:00 am (PST).

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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