BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.
Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.
Pre-requisite: MDIA 1205 and MDIA 2205 or equivalent. This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. You will be expected to meet assignment deadlines according to the schedule on the course outline and directions of the instructor.
Important course information will be sent to you prior to your course start
date. Check your myBCIT email account to
access this information.
Upon successful completion of this course, you will be able to:
Set up Google Analytics and install tracking code.
Manage user accounts.
Defining your Marketing goals.
Identify Key Performance Indicators.
Study visitor behavioral data for device, location, operation system and point of entry.
Apply filters and remove internal traffic.
Identify key landing pages.
Measure your Search Engine Optimization results.
Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Generate and navigate demographic reports.
Calculate Conversion Rates.
Minimize the Cost of Acquisition.
Improve your online persona.
Synchronize with AdWords campaigns.
Use the collected data to influence design and code changes.
Effective as of Fall 2014
MDIA 4312 is offered as a part of the following programs:
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