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MDIA 4312 - Web and Mobile Analytics

Media Communications Part-time Studies Course

School of Business

Course Details

Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.

Prerequisite(s)

MDIA 1205 and MDIA 2205 or equivalent.

Credits

3.0

Cost

$631.95 - $643.96 See individual course offerings below for actual costs.

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 41462

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Online

Instructor

Mike Walton

Course Outline

Cost

$643.96

Notes

  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 82197

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$631.95

Notes

  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Set up Google Analytics and install tracking code.
  • Manage user accounts.
  • Defining your Marketing goals.
  • Identify Key Performance Indicators.
  • Study visitor behavioral data for device, location, operation system and point of entry.
  • Apply filters and remove internal traffic.
  • Identify key landing pages.
  • Measure your Search Engine Optimization results.
  • Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Generate and navigate demographic reports.
  • Calculate Conversion Rates.
  • Minimize the Cost of Acquisition.
  • Improve your online persona.
  • Synchronize with AdWords campaigns.
  • Use the collected data to influence design and code changes.

Effective as of Fall 2014

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

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