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MDIA 1920 - Typography

Media Communications Part-time Studies Course

School of Business

Course Details

Typography is the art of designing with type. Good typography is essential to graphic design. Learning the history of language and the development of type will give you a greater understanding of type and how to use it successfully within design layouts. You will learn the terms and measurements that form the basis of typographic vocabulary. We will deconstruct fonts to show the working components. We will discuss rules and conventions so that you can compose balanced documents. You will use a pica measurement system in your document construction. InDesign preferences will be dissected to show their dramatic impact on typography. You will create typographic projects for communicating designs and layouts that are compelling through a series of projects that demonstrate your typographic abilities. You will control type aesthetics and optimize optical and metric kerning. Through what you learn in this course, you will be able to clearly communicate your ideas and work confidently and effectively with type.

Prerequisite(s)

MDIA 1049 and MDIA 2049

Credits

3.0

Cost

$608.68 - $617.25 See individual course offerings below for actual costs.

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 87413

Mon Jan 06 - Mon Mar 23 11 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 23 Mon 18:15 - 21:30 BBY SE14 Rm. 121

Instructor

Charanjit Bains

Course Outline

Cost

$617.25

Notes

  1. MDIA 1049 & MDIA 2049 MUST be completed before you can register into MDIA 1920.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 85502

Wed Jan 08 - Wed Mar 25 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 08 - Mar 25 Wed 18:00 - 21:00 DTC Rm. 880

Instructor

Charanjit Bains

Course Outline

Cost

$608.68

Notes

  1. MDIA 1049 & MDIA 2049 MUST be completed before you can register into MDIA 1920.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Describe the history of how type has evolved over time.
  • Distinguish between serif and sans-serif typefaces.
  • Identify the anatomy of type.
  • Follow principles and guidelines based on research to select the most effective typeface(s) for a given project.
  • Learn to implement font pairings.
  • Identify type terminology such as x-height, small caps, ligatures, and accents.
  • Construct page layouts using printers’ measurements of picas and points.
  • Alter InDesign typographic preferences to enhance output.
  • Produce a typographic design layout using multi and complex grids.
  • Control type in a layout.
  • Apply the use of paragraph composer.
  • Implement tabular settings and tables.
  • Control font size, leading, tracking and baseline shift.
  • Apply typesetting conventions such as measure, paragraph spacing, hanging punctuation, and indents, to help create sophisticated typography.
  • Track and customize kerning for headlined typography.

Effective as of Fall 2016

Related Programs

MDIA 1920 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques for Business
    Part-time   Certificate

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Registration is currently open for the Winter 2020 term.

The sneak preview for the Spring/Summer 2020 term starts Fri, Feb 14 at 8:30 am (PST).

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