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BCIT

MDIA 1920 - Typography

Media Communications Part-time Studies Course

School of Business

Course Details

Typography is the art of designing with type. Good typography is essential to graphic design. Learning the history of language and the development of type will give you a greater understanding of type and how to use it successfully within design layouts. You will learn the terms and measurements that form the basis of typographic vocabulary. We will deconstruct fonts to show the working components. We will discuss rules and conventions so that you can compose balanced documents. You will use a pica measurement system in your document construction. InDesign preferences will be dissected to show their dramatic impact on typography. You will create typographic projects for communicating designs and layouts that are compelling through a series of projects that demonstrate your typographic abilities. You will control type aesthetics and optimize optical and metric kerning. Through what you learn in this course, you will be able to clearly communicate your ideas and work confidently and effectively with type.

Prerequisite(s)

MDIA 1049 and MDIA 2049

Credits

3.0

Cost

$608.03

Fall 2018

Below is one offering of this course for the Fall 2018 term.

CRN 44224

Thu Sep 13 - Thu Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Thu 18:00 - 21:00 DTC Rm. 850

Instructor

Charanjit Bains

Course Outline

Cost

$608.03

This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

In Progress

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Describe the history of how type has evolved over time.
  • Distinguish between serif and sans-serif typefaces.
  • Identify the anatomy of type.
  • Follow principles and guidelines based on research to select the most effective typeface(s) for a given project.
  • Learn to implement font pairings.
  • Identify type terminology such as x-height, small caps, ligatures, and accents.
  • Construct page layouts using printers’ measurements of picas and points.
  • Alter InDesign typographic preferences to enhance output.
  • Produce a typographic design layout using multi and complex grids.
  • Control type in a layout.
  • Apply the use of paragraph composer.
  • Implement tabular settings and tables.
  • Control font size, leading, tracking and baseline shift.
  • Apply typesetting conventions such as measure, paragraph spacing, hanging punctuation, and indents, to help create sophisticated typography.
  • Track and customize kerning for headlined typography.

Effective as of Fall 2016

Related Programs

MDIA 1920 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques for Business
    Part-time   Certificate

Books & Supplies

The BCIT bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2018

Books for Fall 2018 offerings of this course are available in the following BCIT online bookstores. Please choose the bookstore appropriate for the offering you are considering.

BCIT Downtown Campus Bookstore

If you are taking this course at the BCIT Downtown Campus (DTC), please purchase books for this course at the BCIT Downtown Campus Bookstore.

Image not available
Designing With Type
Author Craig
Publisher Watson-Gup
Copyright 2006
Binding Paperback
ISBN 978-0-82301-413-2
Price $24.95
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