British Columbia Institute of


MDIA 1920 - Typography

Media Communications Part-time Studies Course

School of Business

Course Details

Typography is the art of designing with type. Good typography is essential to graphic design. Learning the history of language and the development of type will give you a greater understanding of type and how to use it successfully within design layouts. You will learn the terms and measurements that form the basis of typographic vocabulary. We will deconstruct fonts to show the working components. We will discuss rules and conventions so that you can compose balanced documents. You will use a pica measurement system in your document construction. InDesign preferences will be dissected to show their dramatic impact on typography. You will create typographic projects for communicating designs and layouts that are compelling through a series of projects that demonstrate your typographic abilities. You will control type aesthetics and optimize optical and metric kerning. Through what you learn in this course, you will be able to clearly communicate your ideas and work confidently and effectively with type.


MDIA 1049 and MDIA 2049




$608.69 - $617.26 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 43430

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 18:30 - 21:30 BBY SE14 Rm. 120


Charanjit Bains

Course Outline

TBD – see Learning Outcomes in the interim




  1. Prerequisites MDIA 1049 and MDIA 2049 (or equivalent) MUST be completed before registering into MDIA 1920.

CRN 44224

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 18:00 - 21:00 DTC Rm. 850



Course Outline

TBD – see Learning Outcomes in the interim




  1. Prerequisites MDIA 1049 and MDIA 2049 MUST be completed before registering into MDIA 1920.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Describe the history of how type has evolved over time.
  • Distinguish between serif and sans-serif typefaces.
  • Identify the anatomy of type.
  • Follow principles and guidelines based on research to select the most effective typeface(s) for a given project.
  • Learn to implement font pairings.
  • Identify type terminology such as x-height, small caps, ligatures, and accents.
  • Construct page layouts using printers’ measurements of picas and points.
  • Alter InDesign typographic preferences to enhance output.
  • Produce a typographic design layout using multi and complex grids.
  • Control type in a layout.
  • Apply the use of paragraph composer.
  • Implement tabular settings and tables.
  • Control font size, leading, tracking and baseline shift.
  • Apply typesetting conventions such as measure, paragraph spacing, hanging punctuation, and indents, to help create sophisticated typography.
  • Track and customize kerning for headlined typography.

Effective as of Fall 2016

Related Programs

MDIA 1920 is offered as a part of the following programs:

School of Business

  1. Graphic Design
    Full-time/Part-time   Associate Certificate
  2. Media Techniques for Business
    Part-time   Certificate


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Registration is now open for the Fall 2019 term.

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