Introduces concepts of organizational behaviour and change management, including group effects, motivators, and communication techniques to help facilitate organizational change that embraces a corporate culture of energy conservation and consumption reduction. Uses the fable ‘Our Iceberg is Melting’ based on the eights steps to successful change (setting the stage, what to do, make it happen and make it stick) developed by John P Kotter, to introduce the concept of successful change and the forces that drive it. Presents an overview of why organizations fail in their attempts to change due to complacency, ineffective guiding coalition, lack of vision, obstacles, failure to create short-term wins, declaring victory too early, and failure to anchor changes firmly in the corporate culture. Presents an overview of community based social marketing principles aimed at changing personal and group behaviours and attitudes to gain acceptance for energy conservation and reduction solutions, including identification of barriers and benefits, building commitment, using prompts and messaging to build community support, understanding incentives and how they can be used to motivate people to act while removing barriers to increase participation. Provides detailed framework/road map along with the practical tools for development and implementation of social marketing based energy conservation programs.
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2014
CESA 5800 is offered as a part of the following programs:
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