British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst1073

Important Notice: COVID-19 Institute response

BCIT

BCST 1073 - Building Your Digital Media Presence

Broadcast Communications Part-time Studies Course

School of Business + Media

BCIT is planning for a substantial return to on-campus activity for the fall 2021 term as informed by BC Public Health Officer guidelines. Refer to each course listing for details.

Course Details

​There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.

Credits

3.0

This course was retired after the Spring/Summer 2021 term and is no longer offered through BCIT Part-time Studies.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify unique methods of sharing your voice in a creative or business endeavour.
  • Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
  • Formulate goals to be achieved through digital storytelling.
  • Identify the story that will you help reach your goals.
  • Develop a professional WordPress site.
  • Explore ways to drive more viewers to a site and youtube channel, and improve a site and channel's SEO.
  • Define SEO and identify ways to improve your site and channel's SEO.
  • Identify your target audience.
  • Locate your desired audience in niche digital communities, through social media, and on blogs.
  • Engage your desired audience in the digital space.
  • Build a storyworld around a site, youtube channel, social media feeds, and your desired community.
  • Create an engaging email campaign.

Effective as of Fall 2019

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Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Fall 2021 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid.

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