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BCST 1073 - Building Your Digital Media Presence

Broadcast Communications Part-time Studies Course

School of Business

Course Details

​There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don't know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.

Credits

3.0

Cost

$392.97

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 37191

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Online

Instructor

TBD

Course Outline

Cost

$392.97

Notes

  1. Internet delivery format.
  2. Students will be required to purchase a URL and web hosting for the project they are building in the course. Approximate cost $60. DO NOT purchase this until after the first session, during which the instructor will explain to the students what they need.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 77465

Tue Jan 07 - Tue Mar 24 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 24 Online

Instructor

TBD

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$392.97

Notes

  1. Internet delivery format.
  2. *Students will be required to purchase a URL and web hosting for the project they are building in the course. Approximate cost $60. *DO NOT purchase this until after the first session, during which the instructor will explain to the students what they need.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify unique methods of sharing your voice in a creative or business endeavour.
  • Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
  • Formulate goals to be achieved through digital storytelling.
  • Identify the story that will you help reach your goals.
  • Develop a professional WordPress site.
  • Explore ways to drive more viewers to a site and youtube channel, and improve a site and channel's SEO.
  • Define SEO and identify ways to improve your site and channel's SEO.
  • Identify your target audience.
  • Locate your desired audience in niche digital communities, through social media, and on blogs.
  • Engage your desired audience in the digital space.
  • Build a storyworld around a site, youtube channel, social media feeds, and your desired community.
  • Create an engaging email campaign.

Effective as of Fall 2019

Programs and courses are subject to change without notice.

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English Language Proficiency

BCIT's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at BCIT part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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