Course details
YouTube is an amazing tool to market products, services, and even yourself to a worldwide audience. This course provides the skills and tools to create and operate a successful YouTube channel, develop an effective video content strategy, build an online audience, and interpret YouTube analytics. Additional course topics include: generating video ideas, increasing video viewership, channel customization, monetization options, and finding your niche. You will create a comprehensive video marketing plan to create a YouTube channel or improve an existing YouTube channel.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
1.0
- Not offered this term
- This course is not offered this term through BCIT Part-time Studies. Please check back next term or subscribe to receive email updates.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Create a professional YouTube channel
- Develop an effective video content strategy and marketing plan
- Explore ways to drive more viewers to a YouTube channel
- Measure user engagement using YouTube analytics
Effective as of Winter 2021
Related Programs
YouTube Video Marketing (XMKT 1042) is offered as a part of the following programs:
School of Business + Media
- Digital Transformation
Microcredential Part-time
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Programs and courses are subject to change without notice.