Course Overview
In this course you will develop skills to analyze, implement and test new digital interactive marketing platforms and learn how to integrate them into your overall strategic marketing efforts. Among other topics, you will examine social media, online advertising, mobile marketing and digital marketing analytics.
Prerequisite(s)
Credits
4.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of the course, the student will be able to:
- Identify various interactive web marketing strategies.
- Implement a program for establishing and maintaining a strong online social presence.
- Discuss the value of a web-based marketing communication program as it applies to the business objectives of a company.
- Measure social media ROI when determining the success of a program.
- Manage an entire online marketing program using the most effective tools.
- Analyze reports on digital marketing to determine how to raise campaign value.
Effective as of Winter 2013
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.