Course details
Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.
Prerequisite(s)
- 50% in MDIA 2205
Credits
3.0
Cost
$664.94 - $684.36 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below is one offering of MDIA 4312 for the Spring/Summer 2023 term.
CRN 63496
Duration
Tue Apr 04 - Tue Jun 20 (12 weeks)
- 12 weeks
- CRN 63496
- $664.94
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 04 - Jun 20 | N/A | N/A | Online |
Instructor
Mike Walton
Course outline
Cost
$664.94
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. You will be expected to meet assignment deadlines according to the schedule on the course outline and directions of the instructor.
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below is one offering of MDIA 4312 for the Fall 2023 term.
CRN 41462
Duration
Tue Sep 12 - Tue Nov 28 (12 weeks)
- 12 weeks
- CRN 41462
- $684.36
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 12 - Nov 28 | N/A | N/A | Online |
Instructor
Mike Walton
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$684.36
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. You will be expected to meet assignment deadlines according to the schedule on the course outline and directions of the instructor.
Status
Learning Outcomes
Upon successful completion of this course, you will be able to:
- Set up Google Analytics and install tracking code.
- Manage user accounts.
- Defining your Marketing goals.
- Identify Key Performance Indicators.
- Study visitor behavioral data for device, location, operation system and point of entry.
- Apply filters and remove internal traffic.
- Identify key landing pages.
- Measure your Search Engine Optimization results.
- Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Generate and navigate demographic reports.
- Calculate Conversion Rates.
- Minimize the Cost of Acquisition.
- Improve your online persona.
- Synchronize with AdWords campaigns.
- Use the collected data to influence design and code changes.
Effective as of Fall 2014
Related Programs
Web and Mobile Analytics (MDIA 4312) is offered as a part of the following programs:
School of Business + Media
- Web Technologies
Certificate Part-time
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Programs and courses are subject to change without notice.