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Web and Mobile Analytics MDIA 4312

Media Communications Part-time Studies Course

Course details

Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.

Prerequisite(s)

Credits

3.0

Cost

$670.14

Course offerings

Fall 2022

Below is one offering of MDIA 4312 for the Fall 2022 term.

CRN 41462

Duration

Tue Sep 13 - Tue Nov 29 (12 weeks)

  • 12 weeks
  • CRN 41462
  • $670.14
Class meeting times
Dates Days Times Locations
Sep 13 - Nov 29 N/A N/A Online
Instructor

Mike Walton

Course outline

View

Cost

$670.14

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. You will be expected to meet assignment deadlines according to the schedule on the course outline and directions of the instructor.
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Set up Google Analytics and install tracking code.
  • Manage user accounts.
  • Defining your Marketing goals.
  • Identify Key Performance Indicators.
  • Study visitor behavioral data for device, location, operation system and point of entry.
  • Apply filters and remove internal traffic.
  • Identify key landing pages.
  • Measure your Search Engine Optimization results.
  • Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Generate and navigate demographic reports.
  • Calculate Conversion Rates.
  • Minimize the Cost of Acquisition.
  • Improve your online persona.
  • Synchronize with AdWords campaigns.
  • Use the collected data to influence design and code changes.

Effective as of Fall 2014

Related Programs

Web and Mobile Analytics (MDIA 4312) is offered as a part of the following programs:

School of Business + Media

  1. Web Technologies
    Certificate Part-time

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