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Web and Mobile Analytics MDIA 4312

Media Communications Course

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International Fees

International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.

Course details

Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.

Prerequisite(s)

Credits

3.0

Domestic fees

$683.61

Course offerings

Winter 2024

Below is one offering of MDIA 4312 for the Winter 2024 term.

CRN 82197

Duration

Tue Jan 09 - Tue Mar 26 (12 weeks)

  • 12 weeks
  • CRN 82197
  • Domestic fees $683.61
    International fees are typically three times the amount of domestic fees.
Class meeting times
Dates Days Times Locations
Jan 09 - Mar 26 N/A N/A Online
Instructor

Mike Walton

Course outline

Course outline TBD — see Learning Outcomes in the interim.

Domestic fees

$683.61

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
  4. Pre-requisite: MDIA 1205 and MDIA 2205 or equivalent. This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. Materials will be posted every week and students are required to check the content posted and submit assignments weekly.
Status

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Set up Google Analytics and install tracking code.
  • Manage user accounts.
  • Defining your Marketing goals.
  • Identify Key Performance Indicators.
  • Study visitor behavioral data for device, location, operation system and point of entry.
  • Apply filters and remove internal traffic.
  • Identify key landing pages.
  • Measure your Search Engine Optimization results.
  • Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
  • Generate and navigate demographic reports.
  • Calculate Conversion Rates.
  • Minimize the Cost of Acquisition.
  • Improve your online persona.
  • Synchronize with AdWords campaigns.
  • Use the collected data to influence design and code changes.

Effective as of Fall 2014

Related Programs

Web and Mobile Analytics (MDIA 4312) is offered as a part of the following programs:

School of Business + Media

  1. Web Technologies
    Certificate Part-time

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