- International Fees
International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
Course Overview
Through a series of video notes this course explores the wealth of statistical data Google Analytics provides, to track how visitor activity can help you streamline your design and guide your marketing strategies. By reviewing the data in Google Analytics reports, you will learn how to optimize different aspects of your site to increase visitors, maximize Conversion Rates, and reduce your Costs of Acquisition. The course also teaches the importance of your online persona and how to synchronize your brand across all Social Media outlets.
Prerequisite(s)
- 50% in MDIA 2205
Credits
3.0
Domestic fees
$724.75
Learning Outcomes
Upon successful completion of this course, you will be able to:
- Set up Google Analytics and install tracking code.
- Manage user accounts.
- Defining your Marketing goals.
- Identify Key Performance Indicators.
- Study visitor behavioral data for device, location, operation system and point of entry.
- Apply filters and remove internal traffic.
- Identify key landing pages.
- Measure your Search Engine Optimization results.
- Manage Social Media Campaigns, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Generate and navigate demographic reports.
- Calculate Conversion Rates.
- Minimize the Cost of Acquisition.
- Improve your online persona.
- Synchronize with AdWords campaigns.
- Use the collected data to influence design and code changes.
Effective as of Fall 2014
Related Programs
Web and Mobile Analytics (MDIA 4312) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Web Technologies
Certificate Part-time
Course Offerings
Fall 2025
Below is one offering of MDIA 4312 for the Fall 2025 term.
CRN 41462
Dates
Sep 09 - Nov 25 Loading
- CRN 41462
- $724.75 Domestic fees
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 09 - Nov 25 | N/A | N/A | Online |
Duration
12 weeks
Instructor
Mike Walton
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically 3.25 times the domestic tuition. Exact cost will be calculated upon completion of registration.
- This course will be delivered entirely online, however, is an asynchronous course which does not require that you meet each week at a specific time. You will be expected to meet assignment deadlines according to the schedule on the course outline and directions of the instructor. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more BCIT Flexible Learning courses are eligible for a free Adobe Creative Cloud subscription from BCIT. Up to two weeks prior to their course start date (and not before), please visit kb.bcit.ca, select the Student Resources section, and search for “Adobe Creative Cloud”, then follow the instructions in the article found to claim your free subscription.
Status
Programs and courses are subject to change without notice.