Visual Story in Digital Media MDIA 3060

Students in this course are encouraged to use storytelling rather than facts or figures for personal or corporate branding & promotion. Students will explore how to craft and compose a compelling narrative that engages targeted demographics, connecting people to the brand and developing consumer loyalty by communicating personality, tribe & culture. There will be a focus on learning the entire video production process, including pre-production, asset capture (equipment & technique), assembly, editing & post-production, export & delivery. Students will bring together elements from other courses in a master project incorporating elements from other courses incorporating design, communications, graphics, animation, web & social, resulting in a holistic and consistent brand package. Live presentation and evaluations will challenge students to be organized & ready to deliver their pitches in a way that can excite and earn confidence from their audience. All these skills and challenges are meant to help students realize and be ready for the fact that they will be entering a competitive world in which they will be presenting their ideas on a daily basis from working in teams to leading employees, gaining new customers & winning their career.