Course Overview
Students in this course are encouraged to use storytelling rather than facts or figures for personal or corporate branding & promotion. Students will explore how to craft and compose a compelling narrative that engages targeted demographics, connecting people to the brand and developing consumer loyalty by communicating personality, tribe & culture. There will be a focus on learning the entire video production process, including pre-production, asset capture (equipment & technique), assembly, editing & post-production, export & delivery. Students will bring together elements from other courses in a master project incorporating elements from other courses incorporating design, communications, graphics, animation, web & social, resulting in a holistic and consistent brand package. Live presentation and evaluations will challenge students to be organized & ready to deliver their pitches in a way that can excite and earn confidence from their audience. All these skills and challenges are meant to help students realize and be ready for the fact that they will be entering a competitive world in which they will be presenting their ideas on a daily basis from working in teams to leading employees, gaining new customers & winning their career.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Construct visual stories with title, summary, and narrative for technology solutions and digital products.
- Define the problems the technology product will solve.
- Create user story maps to gain user context.
- Develop a persona for the story based on the target user.
- Create storyboards.
- Create visual stories utilizing non-linear video editing.
- Prepare stories in multiple ways using appropriate media for different scenarios.
- Demonstrate the art of presenting.
- Iterate and improve the product based on stakeholder feedback.
- Offer constructive perspectives when analyzing others.
Effective as of Fall 2023
Related Programs
Visual Story in Digital Media (MDIA 3060) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs eligible for students to apply for Post-graduation Work Permit (PGWP).
School of Business + Media
- Digital Design and Development
Diploma Full-time
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