Visual Merchandising MKTG 2420

Learning Outcomes

Upon successful completion of the course, the student will be able to:

• Define store atmospherics and its role in silent selling
• Identify interior and exterior elements within the retail environment and explain how these elements impact store image/identity and sales performance
• Analyze the power a shop front has in setting customer expectations
• Create an effective shop floor layout and define product layout and its role in selling for various retail formats
• Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
• Categorize merchandise for ease of shopping and analyze how placement of categories impact overall store performance
• Describe how lighting helps define store brand identity and identify its three functions
• Learn and design the types of selling signs stores can employ to assist in their selling efforts
• Identify the elements and principles of design used to create an effective selling environment and create harmonious colour schemes for effective wall and fixture presentations
• Plan effective window displays
• Create wall planograms and tabletop presentations as well as kiosk or retail cart displays
• Identify visual merchandising career options and list ways to advance within the visual merchandising industry
• Diagram a fashion store layout that is done to scale and complete with fixtures
• Create a fashion wall planogram that uses a combination of garments, graphics and body forms

Effective as of Fall 2016

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