- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
Effective communication design projects elicit an emotional response from their target audience. To do this, text, image, and carefully chosen graphic elements bond seamlessly to direct the viewer's eye through the layout in a particular way. Students will analyze how Gestalt psychology establishes the hierarchical relationship between design elements in a composition. Examining historic design genres will provide insight into setting the stage for time and place. Applying knowledge of signs and symbols and manipulating content via design principles, students gain insight into complex visual systems. The outcome is a unique visual language, translating an idea into a visual form that clearly communicates a message to the target audience.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Domestic fees
$598.54 - $625.65 See individual course offerings below for actual costs.
Course offerings
Winter 2024
Below are two offerings of GDES 1255 for the Winter 2024 term.
CRN 91711
Duration
Wed Jan 03 - Wed Mar 20 (12 weeks)
- 12 weeks
- CRN 91711
- Domestic fees $598.54International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 03 - Mar 20 | Wed | 18:00 - 21:00 | Online |
Instructor
Giulia Bonforte
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$598.54
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal h kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Status
CRN 91712
Duration
Mon Jan 08 - Mon Mar 25 (11 weeks)
- 11 weeks
- CRN 91712
- Domestic fees $625.65International fees are typically three times the amount of domestic fees.
Class meeting times
Dates | Days | Times | Locations |
---|---|---|---|
Jan 08 - Mar 25 | Mon | 18:00 - 21:15 | Downtown DTC Rm. 875 |
Instructor
Pauline Lai
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Domestic fees
$625.65
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
No classes on February 19, 2024. You will require access to the Adobe Creative Cloud in order to complete this course. In order to access the Adobe Creative Cloud on your personal devices for off-campus use, a subscription will be required. The cost of your Adobe subscription will be in addition to the tuition fee for this course. Information explaining how to obtain a discounted Adobe subscription is available on the BCIT Software Access webpage kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Use terminology relating to visual form to engage in design discussion.
- Demonstrate the use of Gestalt theory (similarity, proximity, alignment) in a visual communication.
- Use design essentials (such as balance, unity, tension, hierarchy, etc) to reinforce the message and meaning in a composition.
- Choose imagery, including symbols and signs, that strengthens the key message beyond its elemental context.
- Apply a specific design genre (Art Deco, Futurism, etc) to capture a sense of time, place and ideology.
- Apply colour psychology to build impact and enhance the meaning of a message.
- Use colour to affect a sense of space in a composition.
- Demonstrate how compositional principles can be applied to elicit an emotion.
- Investigate colour relationships as a means of strengthening a message.
Effective as of Spring/Summer 2023
Related Programs
Visual Language (GDES 1255) is offered as a part of the following programs:
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
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