Course details
Effective communication design projects elicit an emotional response from their target audience. To do this, text, image, and carefully chosen graphic elements bond seamlessly to direct the viewer's eye through the layout in a particular way. Students will analyze how Gestalt psychology establishes the hierarchical relationship between design elements in a composition. Examining historic design genres will provide insight into setting the stage for time and place. Applying knowledge of signs and symbols and manipulating content via design principles, students gain insight into complex visual systems. The outcome is a unique visual language, translating an idea into a visual form that clearly communicates a message to the target audience.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$574.24 - $575.20 See individual course offerings below for actual costs.
Course offerings
Spring/Summer 2023
Below is one offering of GDES 1255 for the Spring/Summer 2023 term.
CRN 68652
Duration
Wed Apr 05 - Wed Jun 21 (12 weeks)
- 12 weeks
- CRN 68652
- $574.24
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 05 - Jun 21 | Wed | 18:00 - 21:00 | Online |
Instructor
Pauline Lai
Course outline
Cost
$574.24
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130
Status
In Progress
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Fall 2023
Below is one offering of GDES 1255 for the Fall 2023 term.
CRN 50137
Duration
Wed Sep 13 - Wed Nov 29 (12 weeks)
- 12 weeks
- CRN 50137
- $575.20
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 13 - Nov 29 | Wed | 18:00 - 21:00 | Online |
Instructor
Pauline Lai
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$575.20
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal h kb.bcit.ca/student/adobe-creative-cloud-subscription-flexible-learning-student-3130/
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Use terminology relating to visual form to engage in design discussion.
- Demonstrate the use of Gestalt theory (similarity, proximity, alignment) in a visual communication.
- Use design essentials (such as balance, unity, tension, hierarchy, etc) to reinforce the message and meaning in a composition.
- Choose imagery, including symbols and signs, that strengthens the key message beyond its elemental context.
- Apply a specific design genre (Art Deco, Futurism, etc) to capture a sense of time, place and ideology.
- Apply colour psychology to build impact and enhance the meaning of a message.
- Use colour to affect a sense of space in a composition.
- Demonstrate how compositional principles can be applied to elicit an emotion.
- Investigate colour relationships as a means of strengthening a message.
Effective as of Spring/Summer 2023
Related Programs
Visual Language (GDES 1255) is offered as a part of the following programs:
School of Business + Media
- Graphic Design
Certificate Full-time/Part-time
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Programs and courses are subject to change without notice.