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Course details

Typography is the art of designing with type. Good typography is essential to graphic design. Learning the history of language and the development of type will give you a greater understanding of type and how to use it successfully within design layouts. You will learn the terms and measurements that form the basis of typographic vocabulary. We will deconstruct fonts to show the working components. We will discuss rules and conventions so that you can compose balanced documents. You will use a pica measurement system in your document construction. InDesign preferences will be dissected to show their dramatic impact on typography. You will create typographic projects for communicating designs and layouts that are compelling through a series of projects that demonstrate your typographic abilities. You will control type aesthetics and optimize optical and metric kerning. Through what you learn in this course, you will be able to clearly communicate your ideas and work confidently and effectively with type.

Prerequisite(s)

Credits

3.0

Cost

$607.70

Course offerings

Winter 2023

Below is one offering of MDIA 1920 for the Winter 2023 term.

CRN 87413

Duration

Mon Jan 09 - Mon Mar 27 (11 weeks)

  • 11 weeks
  • CRN 87413
  • $607.70
Class meeting times
Dates Days Times Locations
Jan 09 - Mar 27 Mon 18:00 - 21:15 Online
Instructor

Carolina Becerra

Course outline

View

Cost

$607.70

Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. MDIA 1049 & MDIA 2049 or equivalent MUST be completed before you can register into MDIA 1920. No class Feb 20. This is not a self-paced course. You will be expected to be available and online on the posted days and times shown on your registration schedule. It is important you have a stable and consistent internet connection to access course content. Please log into learn.bcit.ca using your BCIT student email and password on the first day of class. You will require access to the Adobe Creative Cloud in order to complete this course. Students who are currently registered in one or more part-time courses can purchase a subscription for Adobe Creative Cloud Pro at a discount through BCIT’s new software portal kb.bcit.ca/student/adobe-creative-cloud-subscription-part-time-student-3130 If this section is full, you can add your contact information to the School of Business Waitlist: sobptswaitlist.bcitsitecentre.ca
Status

In Progress

This course offering is in progress. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Describe the history of how type has evolved over time.
  • Distinguish between serif and sans-serif typefaces.
  • Identify the anatomy of type.
  • Follow principles and guidelines based on research to select the most effective typeface(s) for a given project.
  • Learn to implement font pairings.
  • Identify type terminology such as x-height, small caps, ligatures, and accents.
  • Construct page layouts using printers’ measurements of picas and points.
  • Alter InDesign typographic preferences to enhance output.
  • Produce a typographic design layout using multi and complex grids.
  • Control type in a layout.
  • Apply the use of paragraph composer.
  • Implement tabular settings and tables.
  • Control font size, leading, tracking and baseline shift.
  • Apply typesetting conventions such as measure, paragraph spacing, hanging punctuation, and indents, to help create sophisticated typography.
  • Track and customize kerning for headlined typography.

Effective as of Fall 2016

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