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Trade/Consumer Show Marketing MKTG 1342

Marketing Management Part-time Studies Course

Course details

Trade and consumer shows require a surprising amount of creativity, planning and budget. There are many steps and moving parts that a planner must consider to fully leverage the marketing and resource investment in these types of events. This course examines how a trade/consumer show can be an effective marketing tool for businesses of all sizes. From the physical booth to staffing, this course covers how to position a trade or consumer show as an active marketing tool within a business' overall marketing strategy. A key component of this course will be the development of a major project involving the presentation of a strategic plan for a trade/consumer show.





Course offerings

Spring/Summer 2022

Below is one offering of MKTG 1342 for the Spring/Summer 2022 term.

CRN 65929


Fri Jun 10 - Sun Jun 19 (3 weeks)

  • 3 weeks
  • CRN 65929
  • $529.30
Class meeting times
Dates Days Times Locations
Jun 10 Fri 17:30 - 20:30 Downtown DTC
Jun 11 - Jun 12 Sat, Sun 09:00 - 16:30 Downtown DTC
Jun 17 Fri 17:30 - 20:30 Downtown DTC
Jun 18 - Jun 19 Sat, Sun 09:00 - 16:30 Downtown DTC


Course outline




Important information
  1. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  2. Students are permitted to register up until the first week without approval. Important course information will be sent to your myBCIT account prior to your course start date. Classes will be held as follows: Friday June 10 and 17 - 1730-2030 Saturday June 11 and 18 - 0900-1630 Sunday June 12 and 19 - 0900-1630


This course offering has been cancelled. Please check back next term or subscribe to receive email updates.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain the role of trade or consumer shows as a promotional strategy and how these events play an important part of an overall integrated marketing communications plan
  • Identify the process of researching, selecting, planning, budgeting and participating in trade or consumer shows
  • Set measurable objectives and evaluate the results of participation
  • Enhance both the financial and resource investment with public relations, social media and sponsorship elements
  • Understand how integral booth staff are to trade or consumer show success
  • Create impact and build appeal for an exhibit or show presence with principles of design
  • Understand target audience behaviour at shows and how to best leverage

Effective as of Spring/Summer 2018


Interested in being notified about future offerings of Trade/Consumer Show Marketing (MKTG 1342)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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