Course Overview
Trade shows require a surprising amount of creativity, planning, budget and energy. A planner must consider many steps and moving parts to fully leverage the marketing and resource investment in these events. And most importantly, all need to plan events with a long-term strategy with environmental sustainability top of mind. This course examines how a trade show can be an effective marketing tool for businesses. The course covers how to position a trade show as an active marketing tool within a business's overall strategy, from the physical booth to staffing. But most important, this course looks at ways event planners can make trade show participation more sustainable, from travel to the location to food waste to marketing materials, to how the show benefits the host community. Looking at current examples of small local trade shows in Vancouver to global events like consumer electronics shows, the course will review how to be a more earth-friendly event planner and trade show participant.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
- Not offered this term
- This course is not offered this term. Notify me to receive email notifications when the course opens for registration next term.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the role of trade shows as a promotional strategy and how these events play an essential part of an overall integrated marketing communications plan.
- Identify practices to reduce the environmental impact of trade shows in strategy, planning, marketing and onsite event activations.
- Identify the process of researching, selecting, planning, budgeting and participating in trade consumer shows.
- Identify ways that events or trade show participants can make a strong environmental impact, from reducing energy to operational improvements.
- Set measurable objectives and evaluate the results of trade show participation and environmental effort and impact.
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements.
Effective as of Fall 2022
Related Programs
Sustainable Event and Tradeshow Marketing (MKTG 1341) is offered as a part of the following programs:
- Indicates programs accepting international students.
School of Business + Media
- Event Marketing and Management Strategy
Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.