Course details
Trade shows require a surprising amount of creativity, planning, budget and energy. A planner must consider many steps and moving parts to fully leverage the marketing and resource investment in these events. And most importantly, all need to plan events with a long-term strategy with environmental sustainability top of mind. This course examines how a trade show can be an effective marketing tool for businesses. The course covers how to position a trade show as an active marketing tool within a business's overall strategy, from the physical booth to staffing. But most important, this course looks at ways event planners can make trade show participation more sustainable, from travel to the location to food waste to marketing materials, to how the show benefits the host community. Looking at current examples of small local trade shows in Vancouver to global events like consumer electronics shows, the course will review how to be a more earth-friendly event planner and trade show participant.
Prerequisite(s)
- No prerequisites are required for this course.
Credits
3.0
Cost
$515.05
Course offerings
Fall 2023
Below is one offering of MKTG 1341 for the Fall 2023 term.
CRN 49360
Duration
Mon Sep 11 - Sat Dec 02 (12 weeks)
- 12 weeks
- CRN 49360
- $515.05
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Sep 11 - Dec 02 | N/A | N/A | Online |
Instructor
Fawn Mulcahy
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$515.05
Important information
- Internet delivery format.
-
Please note that the lecture component for this course is asynchronous, not requiring you to meet each and every week at a specific time, however, there will be specific timelines for assignments and exams. It is important you have a stable and consistent internet connection to access course content. Please check the following link to ensure you meet the computer requirements for the class. www.bcit.ca/files/business/pdf/bcit-sobm-byod.pdf Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in this online course, plan to spend 7-10 hours per week on your studies, starting Week 1. Important course information will be sent to your myBCIT account prior to your course start date.
Status
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Explain the role of trade shows as a promotional strategy and how these events play an essential part of an overall integrated marketing communications plan.
- Identify practices to reduce the environmental impact of trade shows in strategy, planning, marketing and onsite event activations.
- Identify the process of researching, selecting, planning, budgeting and participating in trade consumer shows.
- Identify ways that events or trade show participants can make a strong environmental impact, from reducing energy to operational improvements.
- Set measurable objectives and evaluate the results of trade show participation and environmental effort and impact.
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements.
Effective as of Fall 2022
Related Programs
Sustainable Event and Tradeshow Marketing (MKTG 1341) is offered as a part of the following programs:
School of Business + Media
- Marketing Management - Event Marketing
Associate Certificate Part-time
- Marketing Management - Fundraising Management
Associate Certificate Part-time
- Nonprofit Management
Associate Certificate Part-time
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Programs and courses are subject to change without notice.