Trade shows require a surprising amount of creativity, planning, budget and energy. A planner must consider many steps and moving parts to fully leverage the marketing and resource investment in these events. And most importantly, all need to plan events with a long-term strategy with environmental sustainability top of mind. This course examines how a trade show can be an effective marketing tool for businesses. The course covers how to position a trade show as an active marketing tool within a business's overall strategy, from the physical booth to staffing. But most important, this course looks at ways event planners can make trade show participation more sustainable, from travel to the location to food waste to marketing materials, to how the show benefits the host community. Looking at current examples of small local trade shows in Vancouver to global events like consumer electronics shows, the course will review how to be a more earth-friendly event planner and trade show participant.
- No prerequisites are required for this course.
Below is one offering of MKTG 1341 for the Winter 2023 term.
Fri Feb 03 - Sun Feb 12 (2 weeks)
- 2 weeks
- CRN 90692
Class meeting times
|Feb 03 - Feb 10||Fri||17:30 - 20:30||Downtown DTC Rm. 381|
|Feb 04 - Feb 12||Sat, Sun||09:00 - 17:00||Downtown DTC Rm. 381|
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
This is a condensed course and as such, attendance in each class is essential for success. Please be prepared to spend 10+ hours per week on coursework.
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course, the student will be able to:
- Explain the role of trade shows as a promotional strategy and how these events play an essential part of an overall integrated marketing communications plan.
- Identify practices to reduce the environmental impact of trade shows in strategy, planning, marketing and onsite event activations.
- Identify the process of researching, selecting, planning, budgeting and participating in trade consumer shows.
- Identify ways that events or trade show participants can make a strong environmental impact, from reducing energy to operational improvements.
- Set measurable objectives and evaluate the results of trade show participation and environmental effort and impact.
- Enhance both the financial and resource investment with public relations, social media and sponsorship elements.
Effective as of Fall 2022
Sustainable Event and Tradeshow Marketing (MKTG 1341) is offered as a part of the following programs:
School of Business + Media
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Programs and courses are subject to change without notice.