Course Overview
In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination’s capacity to continually assess, plan, develop, manage, and market tourism offerings.This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. With a thematic framework in place, destinations are examined in terms of their ability: (1) to positively address and respond to constantly changing macro and micro factors, (2) to develop strategies for economic diversification through sustainable tourism product development including the development and promotion of indigenous cultures and experiences and managing sensitive ecological areas, (3) to identify and deliver authentic, transformational experiences to a demanding traveller, (4) to work in a collaborative effort with all stakeholders within the tourism system including visitors, businesses and local residents. This 20 week course is delivered in a combination of face-to-face (lecture/labs) and online.
Prerequisite(s)
- Successful completion of all Level 3 courses.
Credits
4.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Apply marketing, business planning skills and knowledge learned from other courses in a community context for tourism development.
- Identify the value of tourism in a community context as it pertains to economic, social/cultural and environmental sustainability.
- Describe the components of a tourist destination.
- Describe the life cycle of a community.
- Identify strategies for tourism development based on analysis of the current stage of development and sustainability principles.
- Identify the types of community development.
- Identify and describe the steps required for tourism planning.
- Describe the role and function of individual stakeholders, communities, regions, government, sector organizations and tourism organizations in tourism planning and development.
- Explain the benefits of community tourism development.
- Identify key trends and market conditions that will influence strategic planning.
- Identify the Product Clusters / Market Match.
- Identify key components for marketing a community as a visitor destination.
- Prepare a case study of a BC community that is currently undertaking tourism development.
- Identify and describe current issues impacting global destination development such as technology (virtual reality, Airbnb); climate change and natural disasters; poverty and microfinance; terrorism, politics and war; social enterprise.
Effective as of Fall 2019
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.