Course Overview
This course enables students to study effective processes for generating product ideas and the development of a marketing plan for a tourism product/business. Students examines general demand factors and trends, travel motivation, market segmentation, advertising and promotion, branding, media relations, market development and sales, research applications and analysis as well as marketing risks and opportunities. Learning is assessed through a combination of quizzes, exams, in class activities and a project.
Prerequisite(s)
- Successful completion of all Level 2 courses.
Credits
4.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion, the student will be able to:
- Develop effective public speaking skills by delivering oral presentations (individual and team) to audiences of diverse sizes.
- Conduct an analysis of the macro and micro environment in which a tourism organization or business operates.
- Undertake a SWOT analysis and a competitive analysis for a tourism product.
- Prepare a strategic tourism marketing plan.
- Evaluate the relationship between the marketing plan and the budget.
- Update/revise the marketing plan as required.
- Apply marketing and business principles to the marketing planning process.
Effective as of Fall 2019
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.