Course Overview
Provides students with a multi-dimensional learning environment through lectures, reading, discussions and simulation exercises. The role and importance of planning and information for marketing decision-making is the underlying precept. Simulations are intended for application of knowledge and practical experience. This course demands that students draw heavily from marketing expertise gained in previous courses.
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course you should be able to:
- Explain the marketing decision-making process.
- Examine selective techniques, which aid in marketing decision-making.
- Integrate theoretical concepts with practical marketing problems.
- Explain group decision-making dynamics.
- Apply the marketing concepts learned in other courses in a competitive business environment.
- Explain the impact of strategy and tactics as they apply to corporate resources.
Effective as of Fall 2003
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.