- International Fees
International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
Course details
In response to increasing consumer awareness, pressure from investors, climate change, and employees' desire to benefit people and the planet, businesses must consider not only their financial, but also their social and environmental impacts. Whether through corporate social responsibility, social purpose, or social entrepreneurship, businesses are looking to build positive social and environmental returns into their business models by promoting social equity and operating within planetary boundaries—to make money doing good. This course introduces the growing field of social purpose business and the role of marketing professionals in driving change. Following the framework provided by the United Nations Sustainable Development Goals (SDGs), this course demonstrates how companies can meaningfully align their strategy and operations with the 17 SDGs and effectively communicate this alignment to all stakeholders (employees, investors, customers, communities, governments, regulators, NGO partners, etc.).
Prerequisite(s)
- Acceptance into the Bachelor of Business Administration program.
Credits
3.0
Domestic fees
$728.36
Course offerings
Spring/Summer 2024
Below is one offering of BSUS 7200 for the Spring/Summer 2024 term.
CRN 68137
Duration
Mon Apr 22 - Mon Jul 29 (15 weeks)
- 15 weeks
- CRN 68137
- Domestic fees $728.36International fees are typically three times the amount of domestic fees.
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Apr 22 - Jul 29 | Mon | 18:00 - 21:00 | Online |
Instructor
Adrienne Petersohn
Course outline
Credits
3
Domestic fees
$728.36
Important information
- Internet delivery format.
- Departmental approval needed
- International fees are typically three times the amount of domestic fees. Exact cost will be calculated upon completion of registration.
-
Enrolment is restricted to students accepted into the Flexible Learning (formerly Part-Time) BBA Degree Program, Option 2 – Marketing Brand Management and Consumer Insights. Registration approval is automatically given upon acceptance into the program. This is an online course with live class on Zoom on Monday evenings.
Status
In Progress
This course offering is in progress. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Compare how corporate social responsibility, social purpose business, and social enterprises address social and environmental challenges.
- Demonstrate how social purpose can be incorporated into a variety of business models and give examples of how it can provide a competitive advantage.
- Give examples of local and international social purpose businesses and evaluate how their business models achieve social/environmental change.
- Analyze the differences between for-profit, non-profit, and charity models and describe their benefits and drawbacks.
- Propose quantitative and qualitative metrics for evaluating social and environmental impact.
- Explain the role of business in achieving the United Nations Sustainable Development Goals (SDGs).
- Apply the five-step SDG Compass to a business and make recommendations for creating and communicating social and environmental value.
Effective as of Winter 2022
Related Programs
Social Purpose Business: Uniting Strategy, Communications, and Impact (BSUS 7200) is offered as a part of the following programs:
- Indicates programs accepting international students.
- Indicates programs with a co-op option.
School of Business + Media
- Bachelor of Business Administration
Bachelor of Business Administration Full-time/Part-time
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