In response to increasing consumer awareness, pressure from investors, climate change, and employees' desire to benefit people and the planet, businesses must consider not only their financial, but also their social and environmental impacts. Whether through corporate social responsibility, social purpose, or social entrepreneurship, businesses are looking to build positive social and environmental returns into their business models by promoting social equity and operating within planetary boundaries—to make money doing good. This course introduces the growing field of social purpose business and the role of marketing professionals in driving change. Following the framework provided by the United Nations Sustainable Development Goals (SDGs), this course demonstrates how companies can meaningfully align their strategy and operations with the 17 SDGs and effectively communicate this alignment to all stakeholders (employees, investors, customers, communities, governments, regulators, NGO partners, etc.).
- Acceptance into the Bachelor of Business Administration program.
Below is one offering of BSUS 7200 for the Fall 2022 term.
Tue Sep 06 - Tue Dec 13 (15 weeks)
- 15 weeks
- CRN 49107
Class meeting times
|Sep 06 - Dec 13||Tue||18:30 - 21:30||Online|
- Internet delivery format.
- Departmental approval needed
Enrolment is restricted to students accepted into the Bachelor of Business Administration Degree Program, Option 2 – Marketing Brand Management and Consumer Insights. Registration approval is automatically given upon full acceptance into the part-time program. This course will be weekly synchronous online meetings Tuesdays 6:30-9:30pm.
Upon successful completion of this course, the student will be able to:
- Compare how corporate social responsibility, social purpose business, and social enterprises address social and environmental challenges.
- Demonstrate how social purpose can be incorporated into a variety of business models and give examples of how it can provide a competitive advantage.
- Give examples of local and international social purpose businesses and evaluate how their business models achieve social/environmental change.
- Analyze the differences between for-profit, non-profit, and charity models and describe their benefits and drawbacks.
- Propose quantitative and qualitative metrics for evaluating social and environmental impact.
- Explain the role of business in achieving the United Nations Sustainable Development Goals (SDGs).
- Apply the five-step SDG Compass to a business and make recommendations for creating and communicating social and environmental value.
Effective as of Winter 2022
Social Purpose Business: Uniting Strategy, Communications, and Impact (BSUS 7200) is offered as a part of the following programs:
School of Business + Media
- Bachelor of Business Administration
Bachelor of Business Administration Full-time/Part-time
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Programs and courses are subject to change without notice.