Course Overview
In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics.
Prerequisite(s)
Credits
3.0
- Retired
- This course has been retired and is no longer offered. Find other Flexible Learning courses that may interest you.
Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop social media strategies that integrate with other online and offline marketing programs.
- Describe how social media can be applied to help achieve business goals.
- Implement a process for establishing and maintaining a strong social media presence.
- Use tools to manage an entire online marketing program.
- Measure the effectiveness of social media and other online marketing initiatives.
- Discuss current trends and practices in social media and online marketing.
Effective as of Fall 2010
Programs and courses are subject to change without notice. Find out more about BCIT course cancellations.